Data

Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data

Are you looking to give your website an SEO boost but think you have exhausted most optimizations or are looking for a quick win? Consider working on improving the organic click-through rate (CTR) of your search listings. One of the ways I like to tackle this task is to start by examining the true outliers. […]

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GDPR Journal: What I’ve Learned Since Becoming A Data Protection Officer – Email Marketing – SMTP services

data protection, Data Protection Officer, gdpr, News, SEO BLOG / Good To SEO

I’m Darine Fayed, (Head of Legal @Mailjet, attorney practicing for more than 14 years) and I write from a personal viewpoint of an in-house lawyer who, along with the rest of EU and international companies, is under the pressure of getting our company ready for GDPR before May 2018. New to GDPR and wondering if

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Fine Tuning Your Keywords – Digging Into the Data

Keywords, SEO, SEO BLOG / Good To SEO

At the center of every good SEO campaign is a set of keywords. Sure, there’s technical optimization, where you make sure the website is running smoothly, but that’s a minor exception. Many people know that key terms are important, but most who optimize for themselves immediately go for the jugular with short, generic keywords.

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Capturing dark social activity can help brands avoid data commodification

A-From MTT, Channel: Martech: Social, Martech Column, SEO BLOG / Good To SEO

The signs of programmatic maturity are everywhere, no longer just in aggregate spend figures. We see it as more and more brands buy into the full-stack reality and explore solutions that connect martech to ad tech and data to creative. At the same time, there are talented people within brands and agencies who have mastered

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5 Reasons for Replacing Intuition with Data in Marketing

Jasmine Morgan, Marketing Tools, SEO BLOG / Good To SEO

Is marketing an art or science? Less than five years ago most CEOs would have classified marketing as a creative industry, requiring intuition, imagination, and talent, just 5% would have mentioned big data as the core of their success. These statistics are rapidly changing in favor of a data-driven approach, showing that over 60% of

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Facebook Reactions Use on the Rise, According to New Data [Infographic]

SEO BLOG / Good To SEO

Facebook’s Reactions have been around for more than a year and a half now, and while their adoption and usage has been relatively low, they do add something new to the Facebook process. And with Facebook announcing that Reactions would be weighted more heavily in the News Feed algorithm back in February, brands got a

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Taking Control of Your Credit with Big Data from My LendingTree

money, SEO BLOG / Good To SEO

Earlier this year, LendingTree launched a new product called My LendingTree. While you can get a free credit report from a number of companies these days, LendingTree went a lot further by taking the time to explain all the things that positively and negatively impact your credit score – and what to do about them.

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How to ensure you ask the right questions of your data

Analytics, automated reporting, data, KPIs, SEO BLOG / Good To SEO

Our team at Google recently talked to web analysts who say they spend half their time answering basic analytics questions for other people in their organization. In fact, a recent report from Forrester found 57% of marketers find it difficult to give their stakeholders in different functions access to their data and insights. To help,

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Marketing Value: 4 Data Points to Prove ROI to the C-Suite

SEO BLOG / Good To SEO

The average tenure for a CMO fell again last year: CMOs at 100 of the top U.S. brands held on to their jobs for just 42 months in 2016, down from 44 months in 2015, according to a recent Wall Street Journal article. In highly competitive sectors like technology, CMO tenure is likely even shorter.

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4 Ways Digital Marketers Can Make Data Work for Them

b2b, marketing metrics, SEO BLOG / Good To SEO

There’s no doubt that data is a marketer’s very best friend these days. According to Forbes, best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. But, as the importance of data in marketing has greatly increased,

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