Data

How to Leverage Behavioral Data Across Your Company

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending on your specific requirements. The complexity and […]

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Verizon Wireless Offers Unlimited Plan for Businesses in Need of More Data

The wireless wars are continuing and Verizon (NYSE:VZ) has blasted out its latest offering, targeting business users with plans that aim to take the worry out of data usage. The competition between carriers is getting fierce as market saturation of smartphone is close to 100 percent. This has led to price wars in which carriers

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Facebook Releases New Data on Messenger Use for World Photo Day

Facebook has seen great adoption of their Snapchat Stories clones on both Instagram and WhatsApp, with each now being used by more than 250 million people every day. But their other Stories tools – in Facebook proper and Messenger – have been less successful. Or at least, that’s the perception – Facebook’s released regular usage updates on

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Wonky Google Search Console data attributed to a logging issue last week

Google experienced an issue with “data logging” on August 14th and August 15th, according to a post on its Google Search Console data anomalies page. Google wrote “users may see a very slight decrease in numbers due to an internal logging issue.” We know that currently there is a delay in the data within the

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Harnessing Data through AI to Understand the B2B Buyer’s Journey [Podcast]

Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It’s long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources. Raviv’s career path includes being an

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Google news changes, video previews in search & Search Console data issue

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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