Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending on your specific requirements. The complexity and […]
How to Leverage Behavioral Data Across Your Company Read More »
Forbes Are You Misreading Your SEO Data? 7 Common MistakesForbesSearch engine optimization (SEO) relies on many factors to be successful, but one of the most important is the marketer’s ability to measure and interpret SEO data. There are a few qualities of SEO that make it depend on this period of analysis to be …
Are You Misreading Your SEO Data? 7 Common Mistakes – Forbes Read More »
Dirty lead data is costing you time and money, and an infographic by Salesforce app CRM Refresh explains how that’s hurting your sales opportunities and what you can do about it. B2B data decays at a rate of over 70% per year, according to the infgraphic, which means you could be referencing someone’s old position or
Marketing Leads: 7 Reasons to Clean Up Dirty Lead Data Read More »
The wireless wars are continuing and Verizon (NYSE:VZ) has blasted out its latest offering, targeting business users with plans that aim to take the worry out of data usage. The competition between carriers is getting fierce as market saturation of smartphone is close to 100 percent. This has led to price wars in which carriers
Verizon Wireless Offers Unlimited Plan for Businesses in Need of More Data Read More »
You’ve Been Sampled. Data sampling is a technique used in statistical modelling that allows analysts to utilize a smaller portion of data to represent a larger portion of that data. While it’s not always a bad idea, it’s something that you should always note when analyzing data from Google Analytics. Why? Well, take this scenario:
Facebook has seen great adoption of their Snapchat Stories clones on both Instagram and WhatsApp, with each now being used by more than 250 million people every day. But their other Stories tools – in Facebook proper and Messenger – have been less successful. Or at least, that’s the perception – Facebook’s released regular usage updates on
Facebook Releases New Data on Messenger Use for World Photo Day Read More »
Google Data Studio is a fantastic, free alternative to the Google Analytics Dashboards that are actually useful! One of the nicest things about Data Studio is the ability to customize the look and make visually appealing dashboards – which also can help with the absorption of information. But analysts aren’t graphic designers. I consider myself
Google experienced an issue with “data logging” on August 14th and August 15th, according to a post on its Google Search Console data anomalies page. Google wrote “users may see a very slight decrease in numbers due to an internal logging issue.” We know that currently there is a delay in the data within the
Wonky Google Search Console data attributed to a logging issue last week Read More »
Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It’s long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources. Raviv’s career path includes being an
Harnessing Data through AI to Understand the B2B Buyer’s Journey [Podcast] Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google news changes, video previews in search & Search Console data issue Read More »
