Data

There's been a nearly 70% decline in always-on location data, since iOS 13 rollout

There’s been a nearly 70% decline in always-on location data, since iOS 13 rollout

SEO BLOG /

Perhaps more than GDPR or CCPA, Apple’s iOS 13 privacy controls and location alerts may impact the availability of user location data — just as it’s becoming a critical tool for marketers. According to research from location verification company Location Sciences, since the adoption of iOS 13 the company has seen “a 68% decrease in […]

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Make your remarketing more effective and less annoying with call tracking data

Make your remarketing more effective and less annoying with call tracking data

SEO BLOG /

It’s estimated that most Americans are exposed to around 4,000 to 10,000 ads each day. That’s a whole lot of opportunities to acquire new customers, and just as likely, annoy the everloving snot out of thousands of others. When you use remarketing to stay top-of-mind with customers, you’re walking a fine line between drawing in

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Neuromarketing Data | Level Up Your Marketing Analytics Strategy

Neuromarketing Data | Level Up Your Marketing Analytics Strategy

SEO BLOG /

As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics. It’s important that your metrics and marketing analytics measure with accuracy and purpose. Not only will those actionable insights

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Codifying Political Speech: Using Biometric Data to Identify Demographics

Codifying Political Speech: Using Biometric Data to Identify Demographics

SEO BLOG /

Tuesday 21 January 2020, 7:00 am Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Josipa Majic will be speaking at IIeX Europe 2020 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to

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Google will drop support for data-vocabulary.org structured data on April 6

SEO BLOG /

Data-vocabulary.org structured data markup will be ineligible for Google rich result features starting on April 6, 2020, the company announced Tuesday. Site owners will need to convert to the schema.org markup if they want their pages to be eligible for Google rich results. Why we care If your pages are still marked up with data-vocabulary.org

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Roger Montti

Google Ends Rich Results for Data-Vocabulary.org Structured Data

SEO BLOG /

Google announced they are sun-setting data-vocabulary.org structured data. Beginning in April 2020, structured data using data-vocabulary.org microdata will not be eligible for rich results. All sites still using data-vocabulary.org structured data should begin moving to Schema.org structured data. Related: What Is Schema Markup & Why It’s Important for SEO What is data-vocabulary.org? Data-Vocabulary.org Structured Data

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Merkle launches digital advertising solution for retailers to monetize their customer data

SEO BLOG /

This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering stemmed from the “consistent conversations around data” that Merkle found it was having with its

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