Over the last couple weeks there has been extensive discussion around potential algorithm updates in July. Webmasters were reporting issues with Bing Webmaster Tools and Google Search Console reported a data anomaly in search analytics data. We also say good bye (or good riddance depending on your point of view) to Adobe Flash, and more. […]
Five Ways To Improve Your Headlines Headlines matter. This isn’t a marketing newsflash. Back in the Mad Men era, David Ogilvy famously said: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
How To Write Better Headlines Based On Data [Research] Read More »
One of the first, and I would argue most important, things you learn as an analyst is that not everyone loves (or understands) data as much as you do. Whether it’s your first executive report or 20th weekly analysis, at some point, you are going to have an incredibly important insight to share, and you
With Twitter has come under intense scrutiny and criticism in recent times, one of the platform’s biggest identified problems has been trolls and abuse, and the platform’s historic inaction to address such concerns. Twitter has acknowledged such, and made it a key focus, and over the last year they’ve introduced a range of tools to protect users
Twitter Releases New Data on Effectiveness of Efforts to Tackle Trolls and Abuse Read More »
Proving the ROI of your social efforts is becoming more and more important as digital marketing is further integrated into wider business process, which is why all the social platforms are working to provide improved data tools and options to help streamline and refine the process. Along this line, LinkedIn’s introducing a range of new data tools which
LinkedIn Adds New Data Tools to Help Advertisers Maximize their on-Platform Efforts Read More »
Google has informed us that they have updated how they measure the metrics they report in Google Search Console’s Search Analytics report specifically for search results in lower positions. Google updated the data anomalies page to say that this change started on July 14, 2017, and goes forward from there. It reads: An incremental improvement
When it comes to analyzing data, having accurate visualizations can make the the task infinitely easier. And new technologies like augmented and virtual reality can potentially help businesses create those visualizations. And that’s exactly what Virtualitics specializes in. Read more about the company and how it uses new technology to create better data visualizations in
Virtualitics Specializes in Visualizing Data for Business Read More »
Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but SEO, or search engine optimization, is hardly ever considered. Big
How to use SEO data in your social media strategy Read More »
Clients and even conference presenters are using Google Search Console’s position wrong. It’s an easy mistake to make. Here’s why you should only trust position when looking at query data and not page or site data. Position Google has a lot of information on how they calculate position and what it means. The content here is pretty dense
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As an industry, sales is slowly escaping the clutches of the art of sales, but there is still a long way to go. The struggle is particularly real in well-established industries where long-standing, pre-existing relationships are key, like broadcast and media. As seasoned sales vets wine and dine their way through their Rolodexes (hopefully proverbial
