Data

SG How to Use Big Data Analytics to Grow Your Marketing ROI

How to Use Big Data Analytics to Grow Your Marketing ROI

If you had a dollar for every time you heard a marketing professional say “We’re using big data to improve our marketing,” you’d be retired in your beachfront property right now instead of reading this, right? Everyone is “using big data” for marketing purposes. Source But many are spending money and getting little profit in

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Prime Day delivers a 60% increase in profits for Amazon sellers [Feedvisor data]

Amazon’s third annual Prime Day has to come to a close, and it appears everyone made out like bandits. In addition to the 30-hour event marking Amazon’s biggest sales day ever and driving more Prime memberships than any other day in Amazon’s history, Amazon sellers earned nearly 60 percent more profit during the event than

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Google job FAQ, Search Console data issue & voice purchases

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Avoid Blind Spots in Your Lead Scoring with Social Intent Data

What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very detailed and accurate answers involving industry, company size, technology use and job title. But you know that your sales team can

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How Twitter Data Informs Creative Ventures

Editor’s note: Andy Vale is a former content manager at Audiense. No matter the business, bold choices often come with big risks. And in television, where shows can easily cost millions to produce and audience reaction can be tough to predict, risk aversion is a high-stakes science. After a career filled with major writing credits

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What You Need to Know About the General Data Protection Regulation GDPR 351x200

What You Need to Know About the General Data Protection Regulation (GDPR)

A little background on the Charter of Fundamental Rights of the EU Initially proclaimed at the Nice European Council in 2000, The Charter of Fundamental Rights of the European Union had no binding legal effect. But, on December 1, 2009, with entry into force of the Treaty of Lisbon, the Charter became legally binding on

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This script automates adding any AdWords data to a Google spreadsheet

If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a conference I recently attended. Attendees were asked to leave sticky notes describing the

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data visualization

5 Ways Data Visualization Benefits Your Business in 2017

The challenge for businesses is how to interpret and break down big data in a manner that is easily understandable not just from top to bottom of the organization, but also for their clients as well. This is where data visualization comes in. The internet—or at least Google, Facebook, Microsoft, and Amazon—hold about 1,200 petabytes,

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