From an industry point of view, 2019 set the stage for enriching customer experience, personalization, and responsible advertising. Here are a few trends for 2020 that brands can leverage to win Indian audiences. #1 Focus on multilingual SEO: With the growth of non-English speaking audiences on online channels like Google, Facebook, LinkedIn, Instagram and Twitter […]
Register to the webinar for your region Data Science, Analytics, and Insights are indeed the ‘New Power Team’ for unlocking hidden truths in data. But there is still one challenge you must overcome. No matter how good the insights you uncover are, they are useless if your clients cannot
Location data provider Factual is launching a new product called Data Enrichment, which supplements first-party data with additional audience insights built on mobile-location and real-world behaviors. The company says this allows companies to a gain deeper understanding of their own customers than first-party data would enable by itself. CPG brands, automotive, media publishers. I spoke
Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric approach. The Platform of Independents is led by Segment co-founder and CEO Peter Reinhardt and includes Airship, Amplitude, Iterable, Mixpanel, Outreach, Pendo, Radar and Tray.io. The formal
CPG companies today have it tough: Consumers are fickle and unpredictable. They no longer make a purchase decision based on price alone; instead, they look at the holistic experience a brand delivers, starting with marketing and ending with the product itself. As the buying journey becomes much more fluid (and less dependent on one single
Google has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system and you do not need to worry. The issue happened between January 13, 2020 and January 16, 2020. The bug. Google wrote on the data
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Most experts believe that the future of PPC will revolve around: An expanded use of automation. More advanced audience targeting. PPC practitioners now have a decreasing amount of control over accounts as Google pushes increased use of automation under their Smart Bidding umbrella. With greater control of PPC accounts now being handed over to machines
How to Leverage First-Party Data to Boost PPC Performance Read More »
Imagine for a quick minute that you’re in charge of running a website. Now, you’re faced with the dilemma as to how you can rise above the competition in a fast-paced, highly technical world. To stay afloat, the minimum standard dictates compliance with Search Engine Optimization strategies. Once you start from there, everything else seems
Tuesday 14 January 2020, 7:00 am According to a 2019 global survey about data privacy by McAfee, 43% of respondents felt they lack control over their personal information and 33% were unsure how to control companies that collect their personal information. Results also showed 61% of respondents were more concerned about data privacy than they were
Navigating the Role of MR as Data Privacy Concerns Increase Read More »
At Bitly, we’ve always believed in the power of the link. In today’s complex consumer landscape, understanding how customers engage with your brand across its different touchpoints can help your marketing team glean the insights it needs to optimize its strategy and meet its goals. In addition to more than 20 other data points, you
Work Smarter with City-level Data in Bitly – Bitly Read More »
