Thursday 9 January 2020, 7:00 am Editor’s Note: Who owns the data? For much of my career in survey research, it was an easy question to answer: the client owned the data, but not the names of the survey participants. That was confidential. Now, in the digital world, attaching all kinds of personal data to specific individuals […]
Data Scandals in the Age of GDPR: Changing our Perceptions of Data Read More »
It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot? No, you hop on
The Beginner’s Guide to Structured Data for Organizing & Optimizing Your Website Read More »
Businesses too often spend valuable time cleaning up inconsistent link data in order to glean actionable insights. Why? They don’t have a standard process for building their UTMs. Marketing is following one method, sales is using another, and so on. If your business is in a similar situation, you’ll know that cleaning up this data
How to Standardize Your Link Building for Better Data – Bitly Read More »
The best hikes in Massachusetts are not only the ones that give people the feeling of getting away and reconnecting with nature, but those that also have a certain photogenic quality to them. Social media is no stranger to scenery shots and today’s hikers often share their best photos of trails. Travel With Data, a
Google has confirmed that the company is working on fixing a data issue with the URL parameter tool. This is a legacy tool within Google Search Console that lets advanced SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. The issue. Many SEOs are noticing that the data shown in the
Google working on fixing data in URL parameter tool Read More »
Whatever your niche or industry, there can surely be no debate — effective communication is critical to success.
Businesses Still Can’t Nail Effective Communication [New Data] Read More »
When you’re interested in learning more about a brand, it is very likely that the first thing you do is type that company’s name into Google. What you see on page one of the search results for that brand plays a critically important role in defining the company’s online reputation. If a searcher finds positive
Here’s some data to help you understand how to rank better with your brand name Read More »
Wednesday 8 January 2020, 7:00 am Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the
We’re excited to announce our beta release of webhooks, a new way to enhance your integrations with Bitly! Now, not only do you have the ability to shorten links at scale using our API, you can also easily receive notifications when someone clicks your links. What are webhooks? Webhooks, a way for one app to
Real-time link data delivered to you via webhooks – Bitly Read More »
Spotify has rolled out a new suite of marketing tools for podcast advertisers, making it possible to view impressions, frequency, reach and audience demographic information for podcast ads, the company announced Wednesday. The new metrics tools are supported by Spotify’s new podcast ad technology, Streaming Ad Insertion (SAI), which utilizes data from the platform’s logged-in
Spotify podcast ads can now track impressions, reach and audience data Read More »
