The amount of data companies deal with can feel crushing. In order to stay competitive, they have to harvest and harness information on every product they develop, every sale they make, and every candidate they hire. The good news is that as data volumes grow, so do analysis tools and techniques. Artificial intelligence is able […]
AI Can Bring New Value to These 4 Key Business Data Types Read More »
In 2016 LiveRamp paid roughly $140 million for two companies, Arbor and Circulate, that helped the company improve “people based marketing” and deterministic identity resolution. Last quarter, according to AdExchanger, it divested the location-data component of Arbor. Arbor and Circulate became part of LiveRamp’s omnichannel, IdentityLink identity resolution tool. Location data was a component of
Happy new year to you all! First: Apologies to all that it took so long to finally kick off this new series which I promised some time ago… But here it finally ist. As for my other guides you can find the whole thing on my blog as well including some more screenshots and images
Drowning in transactions data ? (RFM analysis how-to) : marketing Read More »
Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year for businesses looking to improve operations and the customer experience. Below is the video transcript: Hi everybody, my name’s Adam Dorfman. I’m a director of product growth at Reputation.com and I’m
Businesses need to think differently about customer feedback data in 2020 Read More »
Contributor and SMX speaker, Aaron Levy, shares his insights about why it’s the “year of getting our data really, really right” and how that will impact paid search automations in 2020. Below is the video transcript: Hi, my name’s Aaron Levy. I’m the group director of paid search at Tinuiti. I think 2020 is going
Reading time: 6 mins ‘What separates humans from machines is the fact that we are creative’ Data science has been revolutionising the insights industry. If we were to believe the media, artificial intelligence (AI) and machine learning (ML) applications are already fully integrated in countless industries. But what is it really? Can technology take that
Predicting the future: What is data science after all, and how human is it? Read More »
Financial data integrity is one of the biggest challenges for businesses of all sizes and across all segments. And of course, it also includes the customers they serve. The Chief Data And Analytics Officers, Financial Services event is going to address both the security and data management in the financial sector. The goal of this
New York Event Focuses on Security and Data in the Financial Sector Read More »
To profile audiences with accuracy, you need data that uncovers the all-important details that drive commercial actions. For agencies, relying on behavioral analytics from clients, or data gathered on competitors is useful, but it doesn’t take into account key influential factors present in the lives of consumers. Here we explain why profiling your audience requires
What to do when you don’t have consumer data on your brand Read More »
The holidays are already upon us, promising nearly $731 billion in retail sales in November and December. It’s the single most critical time for brands to take advantage of seasonal shopper behavior and drive campaigns that effectively compete, capture, and convert customers at high quantities. But many retailers miss the mark because they fail to
Retailers, the Holiday Season, and AI and Big Data Read More »
This is the first in an occasional series of articles—actually, transcripts of podcasts—by MIT instructor Jonathan Byrnes. His Profit Levers podcast covers topics related to managing profitable growth, occasionally discussing issues of concern to marketers. Those episodes are the ones MarketingProfs will be publishing. Episode 1 of the Profit Levers podcast is Big Data: Big
Big Data: Big Opportunity or Big Headache? : MarketingProfs Article Read More »
