Data

CD Projekt Red does an about-face, says ransomware crooks are leaking data

CD Projekt Red, the maker of The Witcher series, Cyberpunk 2077, and other popular games, said on Friday that proprietary data taken in a ransomware attack disclosed four months ago is likely circulating online. “Today, we have learned new information regarding the breach and now have reason to believe that internal data illegally obtained during […]

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Data in Sight: A New Horizon – Validity

SEO BLOG / Good To SEO

Validity likes data. Validity might even love data. Olivia Hinkle, senior product marketing manager for DemandTools and Gridbuddy Cloud, surely loves data, which is why she’s the regular host of Validity’s Data in Sight webinar series! In our January edition, Olivia welcomed two data quality and CRM management powerhouses: Corbin Neike, senior Salesforce administrator at

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Email Data Quality: Compliant, Correct, Complete – Validity

SEO BLOG / Good To SEO

Validity and the Data & Marketing Association (DMA) recently published the ”Email Data Quality: Compliant, Correct, and Complete” report. It highlights how important most marketers consider data quality and its three core tenets of compliance, correctness, and completeness. We talk about data being the new oxygen, and a vital part of our industry. Without it,

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Why Email Data Quality Matters: Excellence from Expedia – Validity

SEO BLOG / Good To SEO

Our February 16 webinar on “Why Email Data Quality Matters” featured special guests Dan Goran from Expedia Group, plus Tim Bond from the Data & Marketing Association and Kate Barrett from eFocus Marketing. We reviewed key findings from our brand-new report, and discussed the critical importance of good data for building strong relationships and effective

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Email Data Quality: The Rise of the CDP – Validity

SEO BLOG / Good To SEO

In our new report “Email Data Quality: Compliant, Correct & Complete,” we viewed data quality practices through the lens of what type of data platform was being used. We asked marketers, “Where does your organisation currently store customer and email data?” They responded: Customer Relationship Management (CRM) system: 53% Email Service Provider (ESP) platform: 50%

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Data Quality: The CReaM of the Crop – Validity

SEO BLOG / Good To SEO

In Validity’s State of CRM Data Management report, 44% of businesses estimate poor quality data can mean losses of 5% to more than 20% in revenue. A vicious cycle develops, with lack of trust in the data reducing CRM adoption, which in turn drives down productivity. The report also considers positive factors—for businesses managing data

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More Data, Better Results: Introducing LinkedIn Analytics and More

SEO BLOG / Good To SEO

Success on social media can often feel like a secret science. Something that only the few can achieve. But creating a successful social media strategy is a skill that can be learned. Mastered, even. And you don’t need a flashy brand or a big budget. What you need is a deep understanding of what your

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Speed Up Your Sales Cycle with Data – Validity

SEO BLOG / Good To SEO

Let’s be honest, 2020 was not a great year for many businesses. With COVID-19 still ravaging economies around the globe, finding ways to improve sales continues to be top of mind for many. Thankfully, there are some simple steps businesses can take to help enhance their sales processes and customer engagement efforts. Making sure customer

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Emojis in Subject Lines: do they affect open rates?

Emojis in Email Subject Lines: Do They Affect Open Rates? [DATA]

SEO BLOG / Good To SEO

Are you a big fan of using emojis in your email subject lines? You might want to think again. Why? I just tested 3.9 million emails and found two surprising things… 😮 I’ve long suspected that emojis might not be sending the best brand message when used in email. And then, an article dropped into

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Screenshot of a Google rich result featuring images

Structured Data Explained for Beginners: A Simple Guide

SEO BLOG / Good To SEO

This is an introduction to Schema.org structured data that explains what structured data is, in plain English. Once you finish reading this you should have a better idea of what structured data is and how it can benefit you. The goal is to demystify Schema.org structured data. What Is Structured Data? In the most general

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