Data

Staying on Top of Your Data Down Under: Lessons from GDPR for Australian Marketers

Australia is currently reviewing its data privacy laws. As with Europe in 2018, there is recognition that laws originally drafted in a semi-pre-digital age need refreshing to be relevant in our current world of Facebook, WhatsApp, re-targeting and artificial intelligence. Proposed recommendations1 include: Broader definition of personal information, including technical and location data Stronger consent […]

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Version History in Google Data Studio Now Available

SEO BLOG / Good To SEO

Tony Villanova – March 19, 2019 Data Studio makes creating visually appealing and interactive reports a cinch, it can also cause a headache if anyone edits the report or makes changes and accidentally breaks the report or data source. This has been a hurdle to get over when issues arise, until now. In the latest

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HubSpot acquires data synchronization platform PieSync

SEO BLOG / Good To SEO

HubSpot has announced the acquisition of integration as a service (iPaaS) provider, marking the company’s first major acquisition since acquiring Kemvi and Motion.ai in 2017. With the acquisition, the companies seek to provide users with up-to-date customer profiles created from data spanning various platforms. Why we should care Many marketers know the grief of gathering

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Neura converts mobile-location data into time and consumer attention

SEO BLOG / Good To SEO

Location data has come a long way. From the early days of radius targeting, which is still happening, mobile-location and location history are now being used for sophisticated AI-driven personalization and customer engagement, increasingly without any reference to location at all. Neura, which describes itself as “a leader in real-world customer intelligence,” announced it’s available

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Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

SEO BLOG / Good To SEO

The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may be more complicated than that. While global internet users find some types of personalization appealing, there’s no consensus on what tactic is most desirable.

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How Key Account Data helps you win at MediaSaturn

SEO BLOG / Good To SEO

Back to overview by Antonio Santa Ana Key Account Data enhances POS reporting We recently announced a partnership with the Media-Saturn-Holding (MSH) to integrate their sell-out data into our Point of Sales (POS) reporting for all 14 countries in which they operate. This is a significant

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Marketing Must Revisit Privacy And Data Ethics

SEO BLOG / Good To SEO

Since the EU’s General Data Protection Regulation (GDPR) went into effect in 2018, the landscape of privacy in marketing has changed considerably, ushering in a major global shift in power to consumers. B2C marketing leaders face even more challenges in the coming year and will struggle to retain access to the consumer data they depend

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Big Data, Small Data, or Both?

SEO BLOG / Good To SEO

Tuesday 29 October 2019, 7:00 am Editor’s Note: Market research has been struggling with a fundamental shift over the past decade. The industry started 100 years ago because data needed to support business decisions were not available. The industry’s focus has always been on “getting” the data, usually through things like surveys, focus groups, etc.

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Google Ads Brings New Sets of Data to Shopping Campaigns

SEO BLOG / Good To SEO

Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases. Cart data goes buying tracking sales for products featured in an ad. An ad click on a product may lead to sales of other products, so cart data allows advertisers to see any items purchased after ads are

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Connecting Data to Map your Customers’ Journey

SEO BLOG / Good To SEO

Every organization wants happy customers! According to Forrester Research1 experience-driven businesses grew revenue 1.4 times faster year-on-year. Happier customers ultimately mean more revenue. We often find companies pay particular attention to individual touchpoints and transactions, and as a result are less informed of their customers’ end-to-end experience. Companies with this siloed vision miss crucial interactions

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