Data

Everything You Need To Know About Salesforce Data Integration

Salesforce data integration means connecting Salesforce to one or more other systems or apps, so that they share data with each other. This makes it easy for people working in one system to see vital data from another system, saves resources and streamlines processes.  In short, it makes getting great results in business easier and […]

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Amplify Your Ecommerce Marketing Strategy With Audience Data

Why do you need ready-to-go ecommerce workflows in your email marketing toolbox? The main reason is this: Small businesses, startups, and nonprofits must perform a balancing act between efficiency and never sacrificing functional depth at any point in the subscriber’s journey, whether messaging a customer, member, or donor. The right tools make marketing and advocating

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the importance of first-party data and lookalike audiences – Econsultancy

Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning is radically changing the marketing function and the way advertisers can reach their audiences. As with any new technology, there are early adopters and those that follow. So how are forward-thinking brands putting machine learning to

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1Password is changing the way enterprises secure their data

Data breaches are a nightmare for any company. The expenses for mitigation and the loss of trust from customers and clients can be devastating, even putting some companies out of business. That’s why it’s so important to put security at the very core of your enterprise; it shouldn’t be an afterthought.  That’s where 1Password Business

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Telus IoT Shop lets businesses buy IoT data without credit checks

Telus recently launched an IoT Shop for small enterprises and developers to easily purchase IoT connectivity for product development and equipment testing. Traditional IoT connectivity needs businesses to meet a volume requirement. In order to qualify, the buyer must pass through a number of requirements including credit checks and other background checks. It makes it

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Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds

Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, which takes effect on January 1, requires sites governed by the statute to include a prominent “Do Not

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Target Data Acquires Social Media Agency Social Fulcrum | Business

CHICAGO–(BUSINESS WIRE)–Oct 23, 2019– Target Data, a full-service performance marketing agency, today announced the acquisition of Social Fulcrum, a Boston-based social media agency that specializes in Facebook and Instagram advertising. The acquisition of Social Fulcrum deepens Target Data’s paid media expertise. Social Fulcrum will become a business unit of Target Data, responsible for all Paid

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Target Data Acquires Social Media Agency Social Fulcrum | Business & Finance

CHICAGO–(BUSINESS WIRE)–Oct 23, 2019– Target Data, a full-service performance marketing agency, today announced the acquisition of Social Fulcrum, a Boston-based social media agency that specializes in Facebook and Instagram advertising. The acquisition of Social Fulcrum deepens Target Data’s paid media expertise. Social Fulcrum will become a business unit of Target Data, responsible for all Paid

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How Switching to the Cloud is Streamlining One School’s Data Security System

In 2015, a surprise visit from Vice President Mike Pence put Oral Roberts University’s IT security under a powerful microscope. But the Secret Service was so impressed, they commended the school. “When the secret service compliments you, it makes everybody feel good, right?” says Mike Mathews, VP of Innovation and Technology at the university. “But

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