When Should We Ask, When Should We Measure? Comparing Information from Passive and Active Data Collection
Tuesday 8 October 2019, 9:38 am Through a study conducted by Netquest to its panelists, we developed an initial hypothetical approach regarding their navigation “People perform quite badly when remembering and evaluating their online activities. In particular, the survey questions that involve remembering past activities are difficult to answer because of the limitations of human […]