The web is not only essential for people working in digital marketing, but for everyone. We professionals in this field need to understand the big picture of how the web functions for our daily work. We also know that optimizing our customers’ sites is not just about their sites, but also improving their presence on […]
In less than three months, “California’s GDPR”—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those two data-privacy regulations—CCPA and the European Union’s General Data Protection Regulation—similar? How are they different? And do you need to comply with CCPA? As in the case with GDPR, CCPA—which draws from the data-privacy standards set
GDPR vs. CCPA: Data Privacy and US Marketers [Infographic] : MarketingProfs Article Read More »
The discussion on online privacy concerns is growing every day. By now, most of us have at least a rudimentary understanding of big data. We also understand the potential for misuse and abuse of the vast quantity of information stored about us. Taking steps to prevent online companies from collecting your data is smart consumerism.
How to Prevent Online Companies from Collecting your Data Read More »
Data Point: Recruitment Goes Digital Associations Now Source link
Data Point: Recruitment Goes Digital – Associations Now Read More »
The impact of poor data quality is larger than you think. Royal Mail in the UK released a pre-GDPR report showing the average cost of poor-quality customer contact data is 5.9 percent of annual revenue. Return Path’s Lifecycle Benchmark report identified 34 percent of new B2C subscribers will churn within 30 days, largely attributable to poor
As a savvy email marketer, you probably already know how important it is to send out personalized emails to your contacts. But that’s not enough to convince them to make a purchase, check out your blog, or even sign up for a free trial. Here’s the deal: to convert leads into paying customers, you need
5 Steps to Bring Your Email Marketing & Website Data Together to Maximize Your Sales Read More »
I started my chat with Gurman Hundal, CEO of programmatic business MiQ, by asking him about the data challenges marketers are facing. Hundal reframed my question slightly – “If you’re a marketer, data is your opportunity and your challenge,” he said. On any other topic, this could have come across as the sort of hollow
MiQ CEO Gurman Hundal on the data challenge for marketers and agencies – Econsultancy Read More »
Sayma Monir joins Navads after having a successful career in the pharmaceutical industry. Her scientific thinking and attention to details is of high value in her role as Data Quality Expert to maintain Navads high quality standards. Get to know Sayma by her interview below: Q1): What was your reasoning for changing careers? It
New Faces at Navads – Building up our Data Quality Team with Sayma Monir Read More »
If you are waiting to get your hands on Google Stadia releasing next month, here is something you should know. A new survey suggests that an estimated six million gamers out of the 34 million daily gamers in the US will likely exceed their broadband data caps after using the highly anticipated cloud gaming service.
Google Stadia Users Could Exceed Broadband Data Caps On The First Day Read More »
Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. Inevitably, one day you’re going to die. While you may think your online identity will go to the grave with you, that’s not always how it works out. Without setting
How to stop Facebook from stealing your data after you die Read More »
