Every business leader has aspirations for sky-high brand awareness. Being top of mind for customers and prospects alike and generating revenue from word of mouth—it’s the holy grail of marketing. But building brand awareness has become a taboo topic for marketers in conversations with business leaders. Despite the desire for greater brand awareness, the ambiguous […]
Brand Awareness: Winning the Long Game with Intent Data Read More »
Set up an automated dashboard that will streamline your reporting process Google Data Studio is a free reporting and data visualization tool which you can use to pull in data from multiple online data sources and present it via easy-to-read and interactive dashboards. Launched by Google in mid-2016 and out of beta in October 2018,
Planning your reports in Google Data Studio Read More »
Predict Conference in Dublin’s RDS featured data science areas like AI and how its becoming key in helping plan for smart cities and sustainable services across the globe. As storm Lorenzo raged out in the Atlantic, Dublin was hit with a rain storm of its own thanks to global warming’s latest warning to humanity. After
Predict 2019 covered as a leading conference in Data Science Read More »
Between 2013 and 2018, the number of cloud service users grew from 2.4 to 3.6 billion users. To put that in perspective, the total number of internet users worldwide is around 4.1 billion people. Thus, almost 75% of all internet users also take advantage of cloud computing. Whether you realize it or not, cloud computing
Do You Use Cloud Storage? Learn to Protect Your Data Read More »
At Google I/O in May the company promised a range of new privacy controls, including preventing undesired location data collection. Accordingly, Google said it would enable Incognito Mode for Google Maps, which is rolling out later this month to Android devices and later to the iPhone. Incognito Mode won’t collect location data. To date, users
Google rolling out ‘Incognito Mode’ for Maps, activity data deletion via Assistant Read More »
CHICAGO–(BUSINESS WIRE)–Oct 2, 2019– The Florida Aquarium, one of the largest aquariums in the US, has selected Target Data as their digital marketing partner. Target Data will be responsible for developing their digital brand, maintaining their position as a ‘must-see’ attraction, and growing their voice as a center for conservation. The performance marketing agency will
The Florida Aquarium Selects Target Data as their Digital Marketing Partner | Business Read More »
Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years, with B2C companies using analytics the majority of the time. At the same time, identifying the
Better data vs. big data: The importance of taking a lean data approach Read More »
Waze is integrating its city data with Google Cloud to allow for cities to more easily access, organize, store, interpret, and share its transportation data. Waze for City Data, formerly known as the Connected Citizens Program, was created in 2014 and has since attained 1,000 global partners, including the City of Toronto, City of Winnipeg
Waze integrates city data into Google Cloud Read More »
The Storage Group (TSG), an Internet-marketing company that serves the self-storage industry, has released a new “Performance Dashboard” designed to help facility operators manage, monitor and measure marketing and software data collected about their site. The update includes a redesigned interface intended to create a one-stop area for customers to view data for online rentals,
The Storage Group Dashboard for Managing Self-Storage Facility Data Read More »
from the sounds-messed-up-but-hardly-changes-anything dept It’s no secret many in the UK government want backdoored encryption. The UK wing of the Five Eyes surveillance conglomerate says the only thing that should be “absolute” is the government’s access to communications. The long-gestating “Snooper’s Charter” frequently contained language mandating “lawful access,” the government’s preferred nomenclature for encryption backdoors.
