Data

Data scientists’ actions are out of focus

Many data scientists appear firmly focused on chasing excessive complexity by: Accessing more data volume and more data sources. Making their models fancier and fancier. Consuming large amounts of compute resources. Data scientists seem convinced these actions are essential prerequisites to finding new insights that provide business value. But what if this drive to complexity

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5 Ways Personalized Marketing and Mobile Data are a Match Made in Heaven

Marketing these days is a lot like dating. In dating, it’s important to get to know each other but itcan be easy to scare quickly. There’s a fine line between the two. Consumers feel similarlyabout how they want to be marketed towards. Think of your fairytale date—it includes a list of things exactly catered to

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Snowflake review: A data warehouse made better in the cloud

Data warehouses, also called enterprise data warehouses (EDW), are highly parallel SQL or NoSQL databases designed for analysis. They let you import data from multiple sources and generate complicated reports quickly from petabytes of data. InfoWorld The difference between a data warehouse and a data mart is that, typically, a data mart is limited to

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What Does a Data Analyst Do? Exploring the Day-to-Day of This Tech Career

You’ve heard the job title “data analyst” floating around lately and it sounds like an intriguing career. The idea of working with data and technology has piqued your curiosity, but what does a data analyst do all day? It’s one thing to daydream about a job—and another thing to perform those job duties every day.

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This Week In Security: Mass IPhone Compromise, More VPN Vulns, Telegram Leaking Data, And The Hack Of @Jack

In a very mobile-centric installment, we’re starting with the story of a long-running iPhone exploitation campaign. It’s being reported that this campaign was being run by the Chinese government. Attack attribution is decidedly non-trivial, so let’s be cautious and say that these attacks were probably Chinese operations. In any case, Google’s Project Zero was the

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