Data

Complaint alleges that Google is circumventing GDPR with RTB personal data sharing

A year ago, Brave’s Chief Policy Officer Dr. Johnny Ryan filed a complaint against Google before the Irish Data Protection Commission (DPC). Calling it a “massive data breach,” the complaint alleged that Google’s programmatic platform, Authorized Buyers (formerly DoubleClick Ad Exchange), improperly and routinely exposes personal data in violation of the EU’s General Data Protection […]

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Google accused of using ‘GDPR workaround’ to feed personal data to advertisers

Google, Technology NEWS / Good To SEO

Google is being accused of using a “GDPR workaround” in order to feed users’ personal data to advertisers. Evidence submitted to Ireland’s Data Protection Commission this week raises questions about Google’s Authorized Buyers advertising exchange (previously called DoubleClick), which is active on 8.4 million websites. Johnny Ryan, chief policy and industry relations officer at anti-ad-tracking

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Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting

SEO BLOG / Good To SEO

For those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true staple of data manipulation in Excel. Now, after more than 34 years as a cornerstone lookup function, VLOOKUP is making way for a new successor. Microsoft has announced the rollout of XLOOKUP – a

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White House Now Thinks Harvesting Fitness Tracker Data Could Stop The Next Mass Shooting

Technology NEWS / Good To SEO

from the no-conceivable-downsides-no-sir dept In the wake of more mass shootings, everything coming from up top has been bat shit insane. The Trump Administration has a bunch of suggestions, and they’re no better than those offered by a bunch of policy makers who think pulling the plug on certain areas of the internet will somehow

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How the data talent gap risks our AI future

AI, Article, Artificial Intelligence, Technology NEWS / Good To SEO

Data workers are at the center of our ambitious targets for universal artificial intelligence adoption as they are the ones responsible for building the technology on a strong and stable foundation. However, there is one significant hurdle that stands between data workers and designing the perfect AI solution; the talent gap. Recent research has revealed

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Need a Data Lifeline? Get a PIM System

search engine optimization for dummies, SEO BLOG / Good To SEO

Are you a busy marketer or e-commerce manager struggling with data overload? In the gift and home space, we see small teams managing everything from the website and email marketing to print catalogs, sales support and events. Throw in the product data feeds, spreadsheets and reports used to execute and measure each effort, and the

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Why You Need to Establish a Data Strategy Now

Big Data / Good To SEO

Aymanejed / Pixabay Data can be a powerful tool for marketers around the world. By leveraging customer and prospect data, you can drive successful campaigns that resonate with your audience in exciting new ways. But before you can effectively leverage this data, your organization needs to have the right data strategy in place. As Drew

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What Is a Data Scientist? The Simple Answer You’ve Been Seeking

Technology NEWS / Good To SEO

You’re finally ready to make some moves professionally. You are curious, are analytical and have a knack for math—and you know there has to be a career out there that puts that talent to good use. One career field that just might fit the bill is data science. You’ve probably heard snippets about “Big Data”

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How new tools in data and AI are being used in health care and medicine

Technology NEWS / Good To SEO

Crystals (source: O’Reilly) For more on this topic, check out the “Health and Medicine” sessions at the O’Reilly Artificial Intelligence Conference in San Jose, September 9-12, 2019. Artificial intelligence (AI) will have a huge impact on health care. It is currently moving out of the laboratory and into real-world applications for health care and medicine.

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What location data can tell us about the state of Starbucks’ pumpkin spice latte

SEO BLOG / Good To SEO

Even though Autumn doesn’t officially start until September 23, Labor Day marks the effective start of the season for most people. School is back in session, the weather starts to turn (a bit) and the much-loved but equally derided pumpkin spice latte (PSL) makes its return. Been around now for 15 years. The flavored coffee

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