Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others. CPG companies in particular face big challenges building treasure troves of first-party data because they […]
An interview with Robin Xiong, Data Scientist at CouponBirds 1. Could you briefly introduce yourself? What are your main interests outside of work? Hi, my name is Robin Xiong. I majored in Network Engineering at university. Before I went to college, I knew nothing about computer science. But when I started to learn computer technology,
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The popularity of data analytics has exceeded encouraging a wide spectrum of organizations to implement and use innovative technology. In fact, 60% of business enterprises believe that data analytics have improved their interaction with customers. Furthermore, the same report says that 41% are currently using the analytics for customizing the user experience. The hotel industry
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Researchers at the Institute for Systems Biology in Seattle developed a way to test for microbiome diversity from a blood sample. (Artist rendering courtesy of ISB) If you want to know what’s going on in your gut microbiome, the community of bacteria in our intestines that are tied to overall health, there are plenty of
ttps://www.martechadvisor.com/”http://www.w3.org/TR/REC-html40/loose.dtd”> Without context, data is just a collection of empty information. That’s where data blending comes in. By combining data streams from multiple sources, you can gain greater insights than you ever could looking at those sources in isolation. And those insights can be used to great effect in your search engine optimization efforts, writes,
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from the sorry-about-that dept As many have pointed out, our mobile phones are the perfect surveillance device. Most people carry them around — voluntarily — while they are awake. Put this together with the fact that mobile phones have to connect to a nearby transmitter in order to work, and you end up with a
India’s Oyo said on Monday it has acquired Copenhagen-based data science firm Danamica as the fast-growing lodging startup works to expand its business in Europe. Neither of the parties disclosed financial terms of the deal, but a source familiar with the matter told TechCrunch that Oyo paid about $10 million to acquire the Danish firm.
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First class service. Waiter holding blank card on a silver tray. Copy space Getty Social media has become such an integral part of marketing that it’s easy to forget about how different a paradigm it really is. Because of that, a great number of people who focus on marketing often fail to understand how it
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Dozens of iPhone apps sell unsolicited location data. Very popular software for your smartphone behaves absolutely not reputable. IT specialists have now found that tens of apps not only use your location data for their own purposes, but also sell and redistribute it for money.IT specialists have now discovered that a few popular apps on
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Advancements in big data and machine learning has increased the efficiencies of analytics driven organisations. Companies that have adopted the culture of data driven decision making have clearly outperformed their competitors. The next step in this AI & ML evolution is to use automated anomaly detection to identify instances that are unusual, appreciate the true
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