“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal of Schulz Advisors LLC. In a digital world where businesses are so focused on demand generation and revenue opportunities, marketers often view data privacy policies as yet another hurdle to jump […]
Why marketers should embrace data privacy, not view it as an obstacle Read More »
May 10, 2019 Posted by Brian Njoroge in Head Scratch | 4 comments Every decade, has its hottest job opportunity. During the early 1980s and early 1990s, people were in a rush to apply investment and banking jobs. In the late 90s and early 2000s, with the growth of the internet, and most Tech graduate
SAN FRANCISCO–(BUSINESS WIRE)–Aug 27, 2019– W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced that Dan Linton will lead an expanded global data privacy group. In the newly created role of Global Data Privacy Lead, Linton will work with his team to utilize W2O’s preeminent analytics experts to
W2O Taps Dan Linton to Lead Expanded Global Data Privacy Group Read More »
SAN FRANCISCO–(BUSINESS WIRE)–Aug 27, 2019– W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced that Dan Linton will lead an expanded global data privacy group. In the newly created role of Global Data Privacy Lead, Linton will work with his team to utilize W2O’s preeminent analytics experts to
W2O Taps Dan Linton to Lead Expanded Global Data Privacy Group | Business & Finance Read More »
Researchers who study disinformation told me that the swift action by the platforms demonstrated some progress. “In the past it was denial,” said Sinan Aral, a professor at the M.I.T. Sloan School of Management, about the past responses of tech platforms to misinformation. “Then it was slow reaction. Now things are moving in the right
The Week in Tech: Facebook’s First Step Toward Treating Our Data Better Read More »
Data inside DNA, or the world inside a shoe box Back in 2016, a post signed by Thomas Barnet Jr. titled “The Zettabyte Era Officially Begins” appeared on Cisco Blog. What’s all about? The post was referring to the global Internet traffic as measured by Cisco, which in 2016 had just exceeded the ZB1, and expected to exceed
It’s rare these days to find someone who doesn’t have their mobile phone on hand, whether it’s in their pocket, their purse, or just within arm’s reach. However, keeping these devices close might also mean anyone can know where you are, any time. Reports earlier this year of mobile carriers like Verizon, T-Mobile, Sprint, and
AT&T Facing A Lawsuit for Selling Customer Location Data Read More »
Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user data with Facebook, and gives them the opportunity to clear the information from their Facebook accounts. The new tool will first launch in Ireland, South Korea and Spain before getting
There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are often highly situational. Emerging privacy narrative. At the highest level, most of these recent surveys tell some version of the following story:
Consumers believe brands benefit more from personal data sharing than they do Read More »
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