Data

TopLine Media Group Partners With MashMetrics To Help Clients Turn Data Into Dollars

SEO BLOG /

As today’s digital landscape is constantly evolving and competition online is increasing by the day, successful companies understand the need for taking advantage of every digital tool, strategy, and tactic available.  This is the thinking behind TopLine Media Group’s decision to bring MashMetrics to the table when providing web analytics and reporting to its clients. […]

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Google’s Indexing API Is Only For Job Posting & Live Stream Structured Data

search engine optimization jobs /

Google’s John Mueller said on Twitter that the Indexing API is not for use on all types of content. He said it only should be used for job posting & live stream structured data. Anything else you want to push to Google, use XML Sitemaps he said. Here are the tweets related to this: The

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4 ways to Supercharge your Google Analytics data

Google Analytics, Google Analytics Setup /

Only a minority of users tend to go beyond the basics and utilize some of the more advanced features of Google Analytics Google Analytics is a very powerful analytics tool that’s widely used in marketing departments around the world, with approximately 85% market share across all web traffic analysis tools. However, despite being ubiquitous across

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Spotify for Podcasters provides data on demographics, listening habits

SEO BLOG /

Spotify for Podcasters, a discovery and analytics dashboard, has come out of beta, the music streaming service announced Tuesday. The platform allows podcast creators to submit their shows and view listener demographic and engagement data, such as where people start and stop playback as well as average listening time. Spotify for Podcasters provides data on

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Cognytics Tries to Bring Better Visualization to a Small Business’s Data

Technology Trends /

Mention data analytics to a small business owner. And they might think it is the domain of large enterprises. But this is no longer the case. With the advent of digital technology, small businesses are generating a massive amount of data. As a result, small businesses can capitalize on next-level growth opportunities. But only if

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Unlocking the PPC potential of search query data

Paid search marketing (PPC), Paid search strategy /

Search Query data can help you create a PPC campaign that gets great results. Search query data isn’t just handy for identifying negative keywords, it’s the secret to unlocking the hidden potential within your pay-per-click search or shopping campaigns. Search queries are the words people actually type into a search engine, not the keywords you

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Google’s Mueller Asked About Increasing E-A-T with Structured Data

SEO BLOG /

In a Google Webmaster Hangout, someone asked Google’s Webmaster Trends Analysis John Mueller about schema structured data and Expertise, Authoritativeness and trustworthiness. John Mueller offered insight into how how Google recognizes author information. Question About Increasing E-A-T Expertise, Authoritativeness and Trustworthiness are abbreviated as E-A-T. The question was about communicating author information. There is an

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