Data

What skills will be essential to data and marketing teams in the future?

Managing digital marketing, Personal career development /

Andy Dorling, General Manager of the DMA’s Institute of Data & Marketing discusses some of the key skills that marketers and business leaders identified as being important to marketing teams and business success in the future. The future of intelligent marketing will not just be dependent on organizations investing in the latest technological advancements or […]

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SMX replay: Visualizing Auction Insights data for competitive intelligence

SEO BLOG /

Understanding the metrics in Google’s Auction Insights and visualizing the data can give a clearer view of your account’s performance. James Hebdon, co-founder and CTO of Paid Search Magic, shared techniques for using Google Sheets and Scripts to transform Google Ads’ Auction Insights data into a clearer and more compelling report to your boss or

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Three key pointers when using location data for campaign planning – Econsultancy

Advertising, location-based advertising, outdoor advertising /

The application of sophisticated behavioural insights, derived from location-based data, has the potential to unlock significant value for advertisers. This is particularly true for out-of-home where data driven planning and dynamic activation can deliver material performance improvements. However, in rushing to embrace this opportunity, it is critical that the industry holds itself to the very

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Email Deliverability and Data Privacy: How to Resist the Allure of the Dark Side

Data-Driven Marketing, Email Marketing /

Not a long, long time ago and not in a galaxy far, far away but in your actual digital marketing universe… Email marketers feel as if they are at WAR! The competition to grab prospects’ attention is fiercer than ever before, and email marketers need to stand out more than ever and know the key

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Secrets of Gathering Customer Data Revealed at this Upcoming Event

Small Business Events /

Listening to what your customers say has always been important, but with today’s technology, it is a must. Because your customers can get in touch with your business on multiple channels at all hours of the day, it is essential to keep track of the conversation and respond accordingly. “Listening to the Voice of the

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Proposed NYC law would ban sharing of location data within the city

SEO BLOG /

Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with third parties within city limits. In other words, the party that collects or captures the data could not share it with

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Guide to call tracking and the power of AI for analyzing phone data

AI, Analytics, Call Center, call data, call tracking, customer data, machine-learning, voice /

Invoca, an AI-powered call tracking platform, published their Call Tracking Study Guide in March of this year. The in-depth guide demystifies call tracking technology and reviews how call tracking tools help marketers connect digital campaign data to inbound customer phone calls. Call tracking is a powerful way for marketers to understand exactly where phone calls

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