What if the most valuable data person on your team is your social media manager? It certainly might not seem that way at first blush. When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Growth marketers. Analysts and quants. […]
Who’s Driving the Data Movement? Social Media Managers Read More »
Many digital and social marketers shy away from data and analytics. They may fear it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth. Smart marketers know that data and analytics is the light at the
When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. They were limited to what they knew
What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP? Read More »
As part of it's $5 billion settlement with the FTC, Facebook has detailed a range of new privacy and data protection measures. Source link
I’ve been very fortunate to serve for nearly 20 years helping top 100 Fortune companies transform their sales operations. And in that time, I’ve seen several evolutions take place throughout the industry – everything from changing buying habits to tighter budgets to technological advancements. But one of the major changes that has revolutionized the way
Compensation Data Then and Now: A 20-Year Perspective Read More »
Machine learning and artificial intelligence are popular topics for today’s IT professionals, but in the case of your organization’s data centers, they hold real promise. Machine learning software actively predicts situations faster than you or your team might notice them, and maybe even solves them more quickly. These systems are a logical extension of today’s
How machine learning in data centers optimizes operations Read More »
Andrea Park – Monday, July 22nd, 2019 Print | Email As health systems continue to transition toward a value-based model of care, so too must their marketing efforts shift from merely highlighting available services to promoting improved patient outcomes. In 2020 and beyond, that marketing shift will necessitate an even deeper commitment to digital
data personalization, chatbots & more Read More »
Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their
Use Customer Data to Create Better Content for Your Customers Read More »
Customer data platform mParticle has released details around new APIs, platform features and identity aliasing that aims to deliver improved data accuracy and control. Included in the updates is a user aliasing API for managing and merging customer profiles, updates to the security of mParticle’s SDK, and a Google Tag Manager integration. Why we should
mParticle’s new API could help marketers with “anonymous user” data Read More »
Account-based marketing (ABM) is red hot right now for B2B—because it works. In ITSMA’s 2017 Benchmark Report, 87% of companies agreed that account-based marketing gives a higher ROI than other marketing activities, and 69% of respondents saw improvement in average revenue per strategic account when using ABM. Account-based marketing, in a nutshell Account-based marketing means
Poor Data Will Doom Your Account-Based Marketing Read More »
