Data

Global Big Data Spending in Healthcare Market 2019 Current Scenario: IBM, Microsoft, Oracle, SAP, SAS Institute

Global Big Data Spending in Healthcare Market Size, Status and Forecast 2025 is a valuable source of insightful data that will help business strategists. The report covers industry chain analysis, latest market trends & dynamics, and major key players. Additionally, it focuses on these leaders’ size, prices, expansion rate, prices, competition, and value chain analysis. The […]

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Expedia Pricing Tactics Powered By AI and Reams of Data, Says CEO

“We sit on reams of data with 750 million visits to Expedia Group properties every single month,” says Expedia CEO Mark Okerstrom. “That just gives us an incredible amount of understanding around what travelers are looking for, how we can tailor our search results, how we can tailor the recommendations we give, the advertising that

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Competing for Data

File image By Paul Benecki 2019-06-19 16:22:00 As connectivity at sea becomes more common, opportunities for new applications and business models are proliferating. Nor-Shipping 2019 showcased an increasingly competitive market for ship data services, with half a dozen vendors offering comprehensive platforms for transmission, storage and analysis. Many of these firms are from adjacent spaces, and their new services

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How has the California Consumer Privacy Act (CCPA) changed data privacy in the US? – Econsultancy

2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union. The legislation, adopted by the European Parliament in 2016, formally came into force on the 25th May 2018, and the months leading up to GDPR’s enforcement saw businesses and marketers across the world

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Adobe Finds Marketers Lacking Data Tools Avoid Emerging Technology 06/18/2019

Content comes in all shapes and sizes, but only 1% of the 1,668 U.S. enterprise decision makers who participated in a recent Adobe study said voice interfaces will contribute to designing a better customer experience. In the next three years, most respondents said they will rely on real-time interactive campaigns. “I feel like there’s been

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Is Your Marketing Data Missing Your Most Powerful Data Set?

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? More often than not, event data is either being forgotten,

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Learn How to Use Research Data to Gauge Customer Needs at this Event

As a business, you create products and services for your customers. So you must listen to what they say. This is of paramount importance. The Voice of the Customer (VOC), whether it is for B2B or B2C companies, has to be heeded. The Applied Marketing Science (AMS) “Listening to the Voice of the Customer” workshop

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Your column here – Restaurants have reservations about California’s data privacy law

The English writer Virginia Woolf famously said, “One cannot think well, love well, sleep well, if one has not dined well.”But while that’s the core belief of most chefs, restauranteurs, and food lovers, it is beginning to feel that the California Legislature disagrees.From the war on plastic to limiting kids’ drinks to minimum wage raises

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