Global Big Data Spending in Healthcare Market Size, Status and Forecast 2025 is a valuable source of insightful data that will help business strategists. The report covers industry chain analysis, latest market trends & dynamics, and major key players. Additionally, it focuses on these leaders’ size, prices, expansion rate, prices, competition, and value chain analysis. The […]
Who distrusts data? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately. Data seems to have become a four-letter word and its collection is an easy thing to point a judgmental
The Risks and Rewards of Digital Marketing Data Read More »
“We sit on reams of data with 750 million visits to Expedia Group properties every single month,” says Expedia CEO Mark Okerstrom. “That just gives us an incredible amount of understanding around what travelers are looking for, how we can tailor our search results, how we can tailor the recommendations we give, the advertising that
Expedia Pricing Tactics Powered By AI and Reams of Data, Says CEO Read More »
An incentive promotion is only as effective as the data that runs through it. Data is the lifeline of the program because it allows admins to be dynamic and responsive to both positive and negative stimuli in your workflows. A brief glance at data and you can see quick indicators like names of partners, log-ins,
Data Synergy in Your Incentive Promotions Read More »
File image By Paul Benecki 2019-06-19 16:22:00 As connectivity at sea becomes more common, opportunities for new applications and business models are proliferating. Nor-Shipping 2019 showcased an increasingly competitive market for ship data services, with half a dozen vendors offering comprehensive platforms for transmission, storage and analysis. Many of these firms are from adjacent spaces, and their new services
Competing for Data Read More »
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union. The legislation, adopted by the European Parliament in 2016, formally came into force on the 25th May 2018, and the months leading up to GDPR’s enforcement saw businesses and marketers across the world
Content comes in all shapes and sizes, but only 1% of the 1,668 U.S. enterprise decision makers who participated in a recent Adobe study said voice interfaces will contribute to designing a better customer experience. In the next three years, most respondents said they will rely on real-time interactive campaigns. “I feel like there’s been
Adobe Finds Marketers Lacking Data Tools Avoid Emerging Technology 06/18/2019 Read More »
Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? More often than not, event data is either being forgotten,
Is Your Marketing Data Missing Your Most Powerful Data Set? Read More »
As a business, you create products and services for your customers. So you must listen to what they say. This is of paramount importance. The Voice of the Customer (VOC), whether it is for B2B or B2C companies, has to be heeded. The Applied Marketing Science (AMS) “Listening to the Voice of the Customer” workshop
Learn How to Use Research Data to Gauge Customer Needs at this Event Read More »
The English writer Virginia Woolf famously said, “One cannot think well, love well, sleep well, if one has not dined well.”But while that’s the core belief of most chefs, restauranteurs, and food lovers, it is beginning to feel that the California Legislature disagrees.From the war on plastic to limiting kids’ drinks to minimum wage raises
Your column here – Restaurants have reservations about California’s data privacy law Read More »
