Are you giving your employees what they want? You might think that means, “Am I giving them more money?” Well, you’re probably right to a degree. But according to a new survey this week from Instructure, it’s not money — all the time — that forces employees away from your company. Instead, 70% say they’d […]
Top Story: Data Says Offering Career Development Boosts Employee Retention Read More »
VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile Creative Studio, an API platform that curates first-party creative data to offer insights for optimizing video ad campaigns. Why we should care VidMob’s Agile Creative Studio employs, what the company defines
As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions that drive customer engagements? A recent report from Forrester commissioned by customer insights software firm FocusVision
Forrester: Over-reliance on big data, siloed teams impede customer insights Read More »
AUSTIN, Texas–(BUSINESS WIRE)– Year-over-year (2018-2019) online searches for patterned clothing increased by 290% and outerwear search terms increased by 175% GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, today announced its retail customers saw significant year-over-year (YOY) increases in online searches for festive clothing, outdoor wear and specific categories of grills during this year’s
Podcast: Download Subscribe: Apple Podcasts | Android | For episode 154 of Search Engine Nerds, I had the opportunity to interview Keith Goode, Sr. SEO Strategist at IBM, on how data plays into SEO and digital marketing. Goode also highlights the importance of looking at data to “get the answers that we really need –
Keith Goode on How Data Plays Into Marketing [PODCAST] Read More »
NEW YORK, June 10, 2019 /PRNewswire/ — The rules of retail have fundamentally changed. Success in the retail industry often used to hinge on being bigger than the competition. Skillful operators that were No. 1 or 2 locally tended to enjoy higher profit margins. But in this era of rising consumer demands and digital advances, local
Last year, Lawless Research and Factual found 87% of marketers were using location data or targeting in their marketing campaigns. A new follow-up survey showed comparable usage but also improved results, including increased sales (89%) customer growth (86%) and higher customer engagement (84%). The 2019 survey consisted of 700 U.S. based mobile marketers drawn from a
Survey finds 89% of marketers seeing increased sales using location data Read More »
Yoast SEO’s latest update enhances its FAQ blocks by automatically generating structured data to accompany questions and answers. The update also introduces some UX improvements and addresses issues with AMP pages when viewed in Reader mode. How to use it. Yoast’s FAQ structured data implementation is only compatible with the WordPress block editor (also known
Yoast SEO 11.4 adds FAQ structured data, UX improvements Read More »
Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Yoast SEO 11.4 is out today. This release features loads of structured data improvements. We’ve improved the way Yoast SEO Schema works with AMP, plus we’ve enhanced our
I am a senior data scientist at LinkedIn working on SEO and guest experience. I presented at SMX London last month about how to apply data science in SEO. The session covered topics including metrics, A/B testing, SEO vs. SEM cannibalization testing and machine learning for content quality. Here are a few questions from session
SMX Overtime: Here’s how to make SEO gains through data science Read More »
