Salesforce on Monday announced that it has entered into a deal to acquire the popular analytics and data visualization platform Tableau for $15.7 billion. The acquisition is yet another move by the CRM that brings in new technology and tools that should bring better data — and understanding of that data — to users. “Joining forces […]
Salesforce to acquire data analytics platform Tableau Read More »
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing Read More »
Google has updated the Google Search Console performance report overview section to go from 28-days of data to 90-days of data. Google announced this quietly on Twitter saying “we’re changing the default time range of the Discover and Search bars to 90 full days.” What it looks like. If you have access to Google Search
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Posted by TheMozTeam This blog post was originally published on the STAT blog. We asked SEO Analyst, Emily Christon of Ovative Group, to share how her team makes keyword rank reporting easy and digestible for all stakeholders. Read on to see how she combines the power of STAT with Google Data Studio for streamlined reporting that
How to Automate Keyword Ranking with STAT and Google Data Studio Read More »
Why should I learn how to use the =QUERY function? I know what you’re thinking – why bother learning just another Google Sheets function? On the surface, you’re right, it is just another Google Sheets function but dig deeper and you’ll learn that =QUERY is more like the gateway to big data. The query function operates
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UK-based marketing firm StrategiQ has released a Google Trends connector for Data Studio. Initially developed for its own clients in July 2018, the now-free tool allows users to extract search trend information directly into their Data Studio reports. Image sourced from StrategiQ. How to get started. To get Google Trends information in your Data Studio
Google Trends gets integrated into Data Studio via free third-party app Read More »
We’ve all been there before. You’re pitching a potential client or your boss on a massive long-term SEO strategy. The pitch went great, they love your ideas, and then the CMO says: CMO: “So, if we partner with you, how much growth can we expect?” SEO: “Oh it doesn’t work like that. It’s actually impossible
How to Forecast SEO Potential With Google Data Studio Read More »
Jun 11, 2019 21 mins by Editorial Team NEW YORK, June 10, 2019 /PRNewswire/ — The rules of retail have fundamentally changed. Success in the retail industry often used to hinge on being bigger than the competition. Skillful operators that were No. 1 or 2 locally tended to enjoy higher profit margins. But in
When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. When we focus on generating leads, we often say (hopefully), “Look! I have increased your leads 20% YoY!”. But
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Nowadays, new information is being published on the internet at an exponential rate. Search engines like Google have had to think about how they would manage or curate the content online. This has led to search engines transforming content into easily quantifiable and analyzable data. Search engines are now able to provide users with relevant
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