There’s one cliché that perfectly sums up the way people feel about display advertising from a web user perspective — you’re more likely to have a heart attack when browsing the internet than click on a digital ad (even accidentally). The numbers back up the cliché. According to a study from Wordstream, the average clickthrough […]
3 Ways Intent Data Maximizes Digital Ad Performance Read More »
The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data. For example, the new buzzwords now are artificial intelligence, machine learning, and deep learning. The growing belief amongst digital marketers
Marketers Continue to Explore Use Cases for Big Data Read More »
Earlier today, Google announced plans to acquire unified data and analytics platform Looker for $2.6 billion in an all-cash transaction. Once the deal is complete later this year, Looker will join Google Cloud. “Google Cloud is being used by many of the leading organizations in the world for analytics and decision-making. The combination of Google
The pre-announced Google June 2019 core update that started rolling out this past Monday is starting to be felt by SEOs, publishers, site owners and webmasters. Let us be clear, it is incredibly early to be talking about the true impact of this update. That being said, we want to share some early data and
Early data around the Google June 2019 core update shows some winners, losers Read More »
What is data visualization? It’s more than the sum of its parts, but the standard definition is that it provides a way to view data to either draw conclusions or tell a story to someone. Data visualization can help reveal trends, patterns, and exceptions. It can empower businesses to make more informed, longer-term decisions as
Several of the updates in iOS 13, announced yesterday, are playing catch-up to Google. Among them, Apple is adding a Street-View-like feature to Apple Maps. Apple “Street View”: Look Around. Users will soon be able to pick a map location and launch a 360-degree photographic view of the immediate area. Apple is calling it “Look
Apple Maps refresh: Better data, more detail and a new ‘street view’ Read More »
Apple is doubling down on privacy as a differentiator against Android. Yesterday at Apple’s WWDC conference the company emphasized privacy and announced two features of iOS 13 that give users more control over their data: “just once” location sharing and sign-in with Apple. Just once location sharing. Just once sharing joins, “never,” “while using the
Structured data markup helps ecommerce merchants in two ways. First, it aids search engines in understanding the content and purpose of a web page. If the page is selling, say, a beer-making kit, structured data will help search engines know that it’s a product for sale versus, for example, a blog post about beer. Second,
SEO: Structured Data Markup for Ecommerce Product Pages Read More »
“Our acquisition of Dynamic Yield has brought us a lot of excitement,” says McDonald’s CEO Steve Easterbrook. “Very simply put, in the online world when we’re shopping and we pick an item and put it into our shopping basket, any website will automatically suggest two or three things to go along with it. We’re the
How McDonald’s Is Using Data, Machine Learning, and AI to Accelerate Growth Read More »
Few brands, agencies or publishers are truly happy with their data platforms – if they have one at all, that is (disclaimer, I’m the MD at predictive data management platform 1plusX). If they opted for a customer data platform (CDP), they wish it had the audience activation functions of a data management platform (DMP). If
CDP, DMP or a bit of both? How to avoid buying the wrong data platform – Econsultancy Read More »
