Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing messages. Now, people don’t just like seeing tailored emails – they’re beginning to expect it. That’s why personalization is one of the most effective ways to improve email conversions, but […]
Email marketers: Get more creative with customer data Read More »
When President Trump got America out of NAFTA and into the United States-Mexico-Canada Agreement (USMCA) many small businesses expected to benefit from the windfall of the new deal. And according to the U.S. International Trade Commission (USITC), the agreement will have a positive and overarching impact on the economy. The USITC report (PDF) titled, “United
New Data Suggests Small Business Are Winners in USMCA Deal Read More »
We’re always pleased to feature data specialists on the Econsultancy blog. Today, we have James Olney, Head of Data & Analytics at media agency The Specialist Works, who is going to take us through a typical day in his life, from the skills he needs to his favourite campaigns. Remember, if you’d like to appear
A day in the life of… Head of Data & Analytics at The Specialist Works – Econsultancy Read More »
MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has partnered with seven third-party attribution platforms to deliver the data. The platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin. The impression-level revenue data will be delivered in real-time once an ad impression is triggered
MoPub gives publishers impression-level revenue data, links with attribution platforms Read More »
Last Friday’s Salesforce outage meant work came to a halt for thousands of marketing and sales users locked out of Pardot and Salesforce Marketing Cloud. The outage, reportedly caused by a faulty Pardot database script, was prompted by reports that users were able to see and edit all of their company’s data, regardless of their
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud Read More »
Chart of the Week: 55% of marketing influencers believe that improving decision making is the primary objective for a marketing data dashboard A marketing data dashboard is a helpful tool that can allow marketers to visualize KPIs relating to the impact of their marketing efforts. It can help KPIs be easily and immediately understood, making
Improving decision making is main objective of marketing data dashboards Read More »
Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013.
4 Key Lessons Content Marketers Can Take From Data Journalists Read More »
Subscribe to The Financial Brand via email for FREE! What constitutes ‘bank marketing’ keeps getting broader and deeper as channels expand, expectations grow, and digital capabilities create never-ending challenges. Bank and credit union marketing officers find themselves hiring for skills that didn’t exist five years ago, at a time when full employment can make it
Financial Marketers Desperate for Talent to Fill Data, Digital, Tech Roles Read More »
Many people have had the experience of going to the optometrist thinking that they don’t need new eyewear because they can see things just fine. Then they try a new prescription and – BOOM – they see details that they never realized they were missing. Just as the correct eyewear can change what you see
4 Tips for Visualizing Your Marketing Data with a Dashboard {New Research} Read More »
Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like “creative.” Nevertheless, creative marketing campaigns are the crux of your success. Without them, you lack the means to reach and engage with your audience. What is creative marketing, though? How should
Turning objective data into creative marketing Read More »
