Data

Combine location data and external trends to build diverse audience strategies [Video]

Combine location data and external trends to build diverse audience strategies [Video]

Combine location data and external trends to build diverse audience strategies [Video] Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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Adapt Your Shelf Strategies During Disruptive Times with Retail Data

Adapt Your Shelf Strategies During Disruptive Times with Retail Data

As retailer and consumer needs evolve, CPG manufacturers need to constantly evaluate and adjust their assortment, space, pricing and promotion strategies to reflect market changes. Our new article, Adapting Your Shelf Strategies During Disruptive Times, uses survey data, customer success stories and data-driven approaches to identify five ways you can move your organization forward. Download

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Gamification, loyalty schemes, and an 'earned data' strategy interview : marketing

Gamification, loyalty schemes, and an ‘earned data’ strategy interview : marketing

I recently interviewed Will Stuart-Jones from 3Radical about gamification, loyalty schemes, and personalisation. Personally I felt that gamification was just a bit of a buzz word 6-7 years ago, and never really met its potential. However, when you consider the real potential of gamification and an ‘earned data’ strategy, you can really see how it’d

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