Data

Google’s AI Fact-Checker Will Scrutinize Banking Sites for Supportive Data

Subscribe to The Financial Brand via email for FREE! In an era of increased scrutiny of “facts” and “fake news,” some media websites have implemented what’s called a “fact checker.” Fact checkers verify the claim that an article or web page is making with external resources like other articles, PDFs, or web-documented evidence. Now, Google […]

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How to Best Work with Data

Data-Driven Marketing / Good To SEO

Businesses love having access to so much more data about their audience, customers, competition and overall environment. However, the amount of data is growing exponentially to the point where many companies are struggling to manage this unwieldy amount of information. That leaves many unsure of how to best work with their data in a way

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How to Create and Install Structured Data for Local SEO

SEO BLOG / Good To SEO

As the owner of a local business you understand, making sure your business is visible in search is critical. It starts with claiming your Google My Business listing and ensuring you have your N.A.P (Name, Address and Phone Number) clearly displayed on your site. But if you want to take it to the next level

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4 Ways to Harness Detailed Demographic Data

account strategy, Ad text strategies, Audience Targeting, Google ads, managing multiple pcc accounts, PPC Strategy, Search / Good To SEO

Introduced in February 2018, we’ve had access to the detailed demographic lists for about a year (as of this writing). That should mean more than enough data has been collected if you’ve layered them across your search accounts and we can really start digging into some detailed strategy moves to leverage that data. If you’re

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Buying audience data: A lesson from 4 Subway marketing slogans

Analytics, Analytics & Marketing Column, Channel: Analytics & Conversion / Good To SEO

Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to understand the notoriously murky data business, much less identify which data sets or audiences are going to work best for a particular campaign. Brands and agencies consistently ask versions of the same

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How to pipe Mailjet data to a data warehouse — and why you should

data, integrations, News, Stitch / Good To SEO

As the central hub for your team’s messages, customers, and apps, Mailjet offers all the benefits of group email management and collaboration. But beyond the obvious functionality, the Mailjet platform is chock-full of data — and you can use that data to surface valuable insights for your team. In many organizations, corporate data lives in

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Does Google Data Studio Sample Google Analytics Data?

Analytics, Data Studio, Google Analytics / Good To SEO

Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics. If you have a very high volume of Google Analytics data, and use Data Studio for reporting and analysis, it’s possible you may experience data discrepancies between what the Google Analytics interface displays and what you

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Data suggests marketers might be overestimating the sway of microinfluencers – Econsultancy

Influencer marketing, microinfluencers / Good To SEO

Motivated in part by rising costs that now see top influencers demanding five and six-figure amounts per sponsored post, marketers have increasingly embraced microinfluencers – social media users with followings of anywhere from a few thousand to 100,000. The thinking behind microinfluencer campaigns is as simple as it is attractive: by developing campaigns that rely

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Channel Incentive Data Never Sleeps

Business Intelligence / Good To SEO

Data doesn’t sleep. In the US today, there are about 312 million internet users, meaning most of us leave digital “footprints” everywhere. From Fitbits to Echo speakers to Androids and iPhones, these gadgets have become de facto extensions of who we as consumers are. From user to behavioral, geographic to bank, your phone and other

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Enriching Search Results Through Structured Data

SEO BLOG / Good To SEO

For many years we have been recommending the use of structured data on websites to enable a richer search experience. When you add markup to your content, you help search engines understand the different components of a page. When Google’s systems understand your page more clearly, Google Search can surface content through the cool features

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