Data

Spotify adds Oracle Data Cloud integration geared to auto advertisers

A-Post to MarTech Today, Channel: Analytics & Conversion, Marketing Tools, voice search /

Spotify has announced a new integration with Oracle Data Cloud, aimed at helping auto brands connect with listeners through its proprietary audience data. Advertisers on the platform can build “audiences of potential car buyers across every vehicle segment and stage of the car buying cycle” using audience segments such as Polk Audiences and streaming intelligent […]

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Here’s how Netflix could profit from all the data it collects instead of burning through cash

search engine optimization cost, SEO BLOG /

Even in the wake of a recent mixed earning report and volatile stock prices, Netflix remains the media success story of the decade. The company, whose user base has grown rapidly, now boasts almost 150 million global subscribers. But as someone who studies the television industry, I’ve always wondered how Netflix

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Moving Data May Become Software’s Best Feature

Design & Development /

The need to integrate data among software tools is growing. For ecommerce platforms, streamlining that integration may become essential. Omnichannel commerce, headless CMS, NoSQL databases, edge computing, big data, you name it: The commerce technology stack is changing. And the ability to move information from one system or platform to another is, perhaps, the essential

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Will Netflix eventually monetize its user data?

search engine optimization cost, SEO BLOG /

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Jason Mittell, Middlebury (THE CONVERSATION) Even in the wake of a recent mixed earning report and volatile stock prices, Netflix remains the media success story of the decade. The company, whose user base has grown rapidly, now boasts almost

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Big Data Analytics in Healthcare Market Current Highest Growth & Future Predication Till 2023 | By IBM, Cerner Corporation, Cognizant, Dell, Philips Etc

search engine optimization cost, SEO BLOG /

Big Data Analytics in Healthcare Market Show by Component Hardware and Software, by Deployment Type Software On-Premise and Software on Demand and by Application Financial analytics, Clinical Analytics and Operational Analytic by 2023 Segmentations Analysis: The global healthcare big data analytics market is segmented by components, deployment type, application, software type, end users and regions

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Why Data is important for Social Media Marketing

Data-Driven Marketing, social marketing /

More than ever before, data is driving marketing strategy, tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media. It’s in this information that a business can learn more about their

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How data analytics help companies and customers connect on social media

SEO BLOG /

Digital transformation requires a shift in traditional marketing. Karen Roby interviews the founder of a company that successfully uses data analytics to reach specific customers on social media. How data analytics help companies and customers connect on social media Digital transformation requires a shift in traditional marketing. Karen Roby interviews the founder of a company

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AdStage launches Google Sheets add-on for cross-channel campaign data

A-From MTT, Analytics, Channel: Analytics & Conversion /

Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for Google Sheets. What is it? AdStage for Google Sheets, which launched Thursday, is an add-on that lets users import their paid search campaigns, social campaigns and analytics data from AdStage into Google Sheets with one

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