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4 Easy Ways to Get Your Customers To Provide Case Studies

Case studies are a goldmine for businesses when it comes to sales. In fact, according to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are even more effective than blog posts, videos, infographics and other forms of content. They are the most believable marketing material out

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Easy Feedback Mechanisms Are Key to Customer Experience Optimization

In digital environments, it’s fairly simple to gauge customer attitudes—at least in part—based on the behavior of those customers. If they come back to the website over and over, they are very satisfied with what they find there, they are gluttons for punishment, or they are your Mom. Email provides its own built-in success metrics

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Hacks to Make Content Easy & Sticky: John Jantsch

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Seth Godin has called him “the Peter Drucker of small business marketing tactics,” and John Jantsch does not disappoint. John’s a marketing consultant, speaker, and creator of the Duct Tape Marketing System. He’s also a popular speaker (we first met

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5 easy but smart SEO wins to boost content and link-building efforts

Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you

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