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Building an Amazon Alexa Skill is so easy, Grandma can do it

Amazon devices with the Alexa agent Last holiday season, the Amazon Echo was at the top of everyone’s wish list. Amazon sold a lot more than they had expected, and they had difficulty keeping the product in stock. Estimates place the number of devices sold at over 9 million, about nine times what they sold

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An easy quarterly plan for local link building

Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release of the 2017 Local Search Ranking Factors and several studies, local SEO sessions are all pushing the importance of building local links. Even when tips are shared that explain how to get

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How to Start a Subscription Business in 10 Easy Steps

Subscription boxes can be a great way for ecommerce and retail businesses to gain regular customers and expand offerings to fit customers’ changing shopping habits. It can also help businesses that are simply looking to boost sales or move excess stock. If your business is one that’s considering starting a subscription box, check out the

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Is Selling Really as Easy as 1-2-3? Understanding the Three Stages of Selling

Think back to a recent sales meeting when you were discussing the sales progress of your prospects. You may have reported that one of your deals was going to close soon. Whether the sale is going to close or not, and whether it will happen soon depends on a lot of variables, and one of the

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10 Ways to Reduce Cart Abandonment and 1 Easy Way to Recover Up To 30%

Follow these 10 strategies to reduce cart abandonment and 1 strategy to recover lost sales post cart abandonment Your customers add items to their carts, they may even start the checkout process, but then they leave the site and abandon the items. Sounds familiar? This is the cart abandonment phenomenon. Cart abandonment is a common

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Influencer Marketing Ain’t Easy: 5 Client Questions

The client conversation around influencer marketing is changing. When agencies first began pitching influencers as part of a brand’s social strategy, they spent a lot of time answering “what?” and “why?” But as a recent study by Tomoson Research shows, influencer marketing is now “the fastest-growing online customer-acquisition channel—beating organic search, paid search and email marketing.”

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