Once upon a time in the not too distant past, it was remarkably difficult to open up your own online store. It was arguably even harder if you wanted to sell someone else’s products and then it was harder still if you wanted to offer some sort of comparison engine for prospective customers. This meant […]
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stuart_roger_miles / Pixabay Cross-publishing your top content on LinkedIn is a fast, easy and efficient way to generate additional visibility online. Content marketers know, feeding the content beast isn’t easy, especially if you’re a solo entrepreneur or a small team. If you want to follow that old adage “work smarter not harder,” LinkedIn recently released
No matter what kind of business you run, you need an online presence so that customers can find you — on a web browser or mobile device. And a good online presence can make a big difference in the eyes of customers. If you’re looking to improve the online presence for your business, check out
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We’ve all gotten them: the automated Twitter DM with a meaningless greeting. The spammy InMail. The sales-push Facebook message. These types of messages are clearly sent by people who just want to make a sale. And while most of us know social media isn’t the place for a hard sell, who hasn’t sent a message that felt…just a little bit…inauthentic? It’s interesting
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This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! You’re taking the dive into a new social network, or you’re itching to grow your existing
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(Note: Below is a summary of the video transcript) A ‘content gap’ is exactly what it sounds like – your competitors have content that you don’t, creating a gap. And not just content that you lack, but content that they’re ranking for, that you would like to rank for. Sometimes, when you’re beating your head against the
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Facebook has come a long way from being just a top social networking site to a powerful marketing tool. Thousands of businesses have come flocking to Facebook because it gives companies a direct link to their target customers. But, just like any advertising platform, it takes strategy to use this marketing weapon to your advantage. To better
