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Google’s John Mueller is Asked About Links and E-A-T

Google’s John Mueller was asked about the value of inbound links for establishing a website’s Expertise, Authoritativeness and Trustworthiness (E-A-T).  E-A-T has been encouraged by Googlers as something web publishers should cultivate. Could links be a way to demonstrate to Google that a site is expert, authoritative and trustworthy? Trustworthiness Ranking Signals There is an

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Google’s Mueller Asked About Increasing E-A-T with Structured Data

In a Google Webmaster Hangout, someone asked Google’s Webmaster Trends Analysis John Mueller about schema structured data and Expertise, Authoritativeness and trustworthiness. John Mueller offered insight into how how Google recognizes author information. Question About Increasing E-A-T Expertise, Authoritativeness and Trustworthiness are abbreviated as E-A-T. The question was about communicating author information. There is an

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June 2019 Broad Core Algo Update: It’s More than E-A-T

Two high authority websites have lost traffic from the June Core Algorithm Update. Their losses challenge the conventional thinking that expertise, authoritativeness and trustworthiness (E-A-T) were the path for recovering from an update. High “Authority” Websites Lost Rankings Authoritative websites are said to have lost rankings in the June 2019 Core Algorithm Update. This exposes

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There’s no shortcut to authority: Why you need to take E-A-T seriously

Recently, I was talking to a client about a new project when he raised an interesting question. He was curious to know how I measured E-A-T, or “expertise, authoritativeness and trustworthiness,” in relation to SEO. If you’re unfamiliar with E-A-T, it’s a term taken from Google’s Quality Rater Guidelines, a set of instructions that Google’s

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SEOHost.net Discusses The Importance of E-A-T to Search Engine Optimization

By Google’s own admission, the E-A-T score is one of the top factors it considers when measuring a website’s value. ORLANDO, Fla. (PRWEB) March 26, 2019 SEOHost.net, a provider of SEO hosting, domain registration, and SSL services, today issued a statement about the importance of a website’s E-A-T score in 2019. First introduced as

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