Hi, I’m Seth Nickerson with Vertical Measures and today we’re talking about E-A-T. Hungry? Let’s jump in. What is Google E-A-T? E-A-T is an acronym for EXPERTISE, AUTHORITY and TRUST. It’s received more attention recently because SEO experts determined Google was placing more emphasis on this aspect of its ranking algorithm. E-A-T is just part […]
Feed Google Lots of E-A-T to Build Your Website’s Credibility Read More »
SAN DIEGO, Feb. 04, 2019 (GLOBE NEWSWIRE) — VetMatrix, a leader in advanced veterinary website and digital marketing solutions, celebrates the launch of their new service lineup in style at Sit. Stay. Eat. the official VetMatrix celebration mixer. Tin Roof in Orlando, Florida was taken over by dozens of veterinary professionals on opening day of
Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived Since Google announced the ‘broad update’ in August, leading brands have seen some significant and sometimes
When Google updated their Search Quality Rater Guidelines in July this year, the concept of E-A-T (Expertise, Authority, Trust) gained spotlight once again. The updated guidelines increased the focus on E-A-T, as well as the author of the content as an individual – not just the authority of the website/brand as an entity. For ecommerce
How Ecommerce Websites Can Achieve E-A-T Quality Read More »
Google updated their search quality rating guidelines in July. These rating guidelines, which you can view here, are used by humans to rate the quality of web pages as search results for specific queries. These ratings are used to guide how Google’s search engineers improve their search engine. Soon after the update to the guidelines,
Posted by willcritchlow Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there’s a lot to dig
What Do Dolphins Eat? Lessons from How Kids Search Read More »
If you want to rank, then you might as well get used to the fact that Google’s guidelines are specific, and they want them followed. But how do you make sure you’re doing what you’re supposed to? You will virtually have to E-A-T your way to success. In life that might seem like an improbable
Meeting Google’s Guidelines With The E-A-T Method Read More »
Expertise, authority, and trust (E-A-T) are critical for your site’s well-being. While every site must have these qualities to impress Google’s algorithm, they are especially important for the legal, financial, and healthcare industries. As such, websites are always at risk for publishing low-quality content. Keep in mind that trust is fleeting. It is hard to
How E-A-T Can Help Turn Your Website Into A Great Meal Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Think about the things you ingest every single day. Coffee is likely one. Chocolate is surely one, if you have any taste. What else? Cereal? Milk? Salad? Fruit Scones? Haagen-Daazs Dulce De Leche Ice Cream? Perhaps you ought
Content is king (or queen, depending on who you’re asking), and blogging is more than just a hobby or creative release. Today, blogging is building careers, businesses, and empires. Owning and running your own blog can result in a job offer, part-time income, book deal, or the opportunity to write full time and build your
Eat, Blog, Love: How I Stopped Waiting and Started Doing Read More »
