As many Professional Scrum Trainers have experienced, there is always a good discussion around the Sprint Goal. A similar discussion recently led me to address this not so well understood aspect. Of-course, I cannot say on behalf of Ken and Jeff, why they kept Sprint Goal out of the 11 essentials, I would like to […]
Why the Sprint Goal is Not an Essential (Mandatory) Artifact Read More »
In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory. Before the internet, this heat check was usually performed in person. Sales reps would get a good sense of how interested someone
Have you ever gone out and wandered the streets looking for a place to eat? Found one and wondered if it was worth your time and money? Now, when was the last time you did that without Googling? Whether on route or before you left your place, you probably did a quick “restaurants near me
Why Local Pack SEO is Essential to Boost Your Business Read More »
Email marketing is often praised for its high return on investment, so it’s no surprise that so many brands focus their attention on this channel. However, like any other marketing effort, it’s important to have a solid process in place for measuring email success. To help you better understand the results your email campaigns are generating, we asked a
11 Essential Metrics to Measure Your Email Campaign’s ROI Read More »
I am often inspired by the dedication and tenacity of women entrepreneurs. Women start their businesses for a variety of reasons. According to research by SCORE, millennial women are often driven by market opportunity while baby boomers are driven by necessity. But regardless of the age group or primary driver, there are some universal considerations
5 Essential Steps for Women Who Want to Become Entrepreneurs Read More »
It’s always a bit of a head-scratcher when you find an abandoned shopping cart in a grocery store. It makes you think there must have been some emergency, because who changes their mind midway through a shopping trip and just leaves a full cart in the middle of the store? It’s curious behavior in a
The 5 Essential Abandoned Cart Emails That Will Boost Sales Read More »
6 Essential Reasons to Study Social Media Marketing Social media is vital to digital marketing and companies use it to reach millions of potential and current customers. Those with academic expertise in this area gain an immediate edge over competitors in the job market. Here are six ways that social media marketing optimizes customer conversion rates:
6 Essential Reasons to Study Social Media Marketing Read More »
Does your organization have a clearly defined digital marketing strategy? Our survey of digital marketers this year found that many businesses still aren’t taking a strategic approach to digital marketing. In our Managing Digital marketing research in association with the TFM and the E-commerce expo, we asked last year “Does your organization have a clearly
A punchout puts an online store inside of a B2B customer’s e-procurement system. It allows customer’s employees to access and shop your store without leaving their internal systems. “Punchout” refers to the electronic communication between a B2B company’s internal procurement systems and its suppliers. Using punchout, a buyer can access suppliers’ catalogs and then purchase
If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. Your return on investment is dependent on people because people are essential to the modern B2B marketing strategy that actually drives real ROI. I’m
Why people are essential to B2B marketing success Read More »
