Essential

Make sense of your data with these essential keyword segments

Posted by TheMozTeam This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands […]

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The 7 Essential Features of a Persuasive Call to Action

While it’s possible to measure the overall “success” of a website with multiple different metrics, most webmasters would agree that the number of total conversions—that is the total number of customers or potential customers earned by a site—is the best one to examine. Generally, conversions are earned through a call-to-action on some area of your

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Essential marketing tactics – News – Marlborough Enterprise

In my article last month, I discussed the areas of your marketing that you should reassess as you start your marketing planning for the new year (especially if you haven’t looked at these areas since developing your plan last year). These areas include the market, your competition, your target audience, your message, your communication channels,

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Essential Arts: Frieze fair! The art, the rain, the vegan chocolate and Brad Pitt – Los Angeles Times

Essential Arts: Frieze fair! The art, the rain, the vegan chocolate and Brad Pitt  Los Angeles Times The week’s essential arts news, including the soggy glamour of the Frieze L.A. Art Fair; a devastating report on the fire losses of L.A. artists, including Lita … Source link

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3 reasons Facebook Ad testing is essential

Advertisers are turning their attention toward their ad creative, which is quickly becoming the driver for financial performance Facebook is changing the game for advertisers. In recent years, the social network has focused on improving its optimization algorithm and native advertising tools, which have allowed smaller companies to compete without having to invest in third-party

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Essential marketing tactics – News – MetroWest Daily News, Framingham, MA

In my article last month, I discussed the areas of your marketing that you should reassess as you start your marketing planning for the new year (especially if you haven’t looked at these areas since developing your plan last year). These areas include the market, your competition, your target audience, your message, your communication channels,

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Essential Must Have Marketing Tools for Most Small Businesses

Source: Eager to build a consumer following, most businesses begin to advertise their product and/or service offerings without a plan in place, which can cause the business to spend valuable dollars in advertising with little to show for it.  Samuel K. Burlum offers a hosts of essential marketing tools that can help a small business better direct their

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