Posted by TheMozTeam This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands […]
Make sense of your data with these essential keyword segments Read More »
While it’s possible to measure the overall “success” of a website with multiple different metrics, most webmasters would agree that the number of total conversions—that is the total number of customers or potential customers earned by a site—is the best one to examine. Generally, conversions are earned through a call-to-action on some area of your
The 7 Essential Features of a Persuasive Call to Action Read More »
In my article last month, I discussed the areas of your marketing that you should reassess as you start your marketing planning for the new year (especially if you haven’t looked at these areas since developing your plan last year). These areas include the market, your competition, your target audience, your message, your communication channels,
Essential marketing tactics – News – Marlborough Enterprise Read More »
Essential Arts: Frieze fair! The art, the rain, the vegan chocolate and Brad Pitt Los Angeles Times The week’s essential arts news, including the soggy glamour of the Frieze L.A. Art Fair; a devastating report on the fire losses of L.A. artists, including Lita … Source link
Advertisers are turning their attention toward their ad creative, which is quickly becoming the driver for financial performance Facebook is changing the game for advertisers. In recent years, the social network has focused on improving its optimization algorithm and native advertising tools, which have allowed smaller companies to compete without having to invest in third-party
Understanding the Power of Video Animation: Some Essential Facts to Know Animated videos have been around for decades but it is just recently that animations are being used in new startup or brand would be following a theme. You can use a theme to get inspiration to save time and then further customize it
Understanding the Power of Video Animation: Some Essential Facts to Know Read More »
In 2018, Facebook dramatically changed the way that its content feed algorithm worked. Rather than posting things based on engagement and chronology, Facebook now boosts the content of family, friends, and relevant groups. That was great news for most Facebook users, but it made marketing a bit of a challenge. Corporate and public videos are
In my article last month, I discussed the areas of your marketing that you should reassess as you start your marketing planning for the new year (especially if you haven’t looked at these areas since developing your plan last year). These areas include the market, your competition, your target audience, your message, your communication channels,
Essential marketing tactics – News – MetroWest Daily News, Framingham, MA Read More »
Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot
Source: Eager to build a consumer following, most businesses begin to advertise their product and/or service offerings without a plan in place, which can cause the business to spend valuable dollars in advertising with little to show for it. Samuel K. Burlum offers a hosts of essential marketing tools that can help a small business better direct their
Essential Must Have Marketing Tools for Most Small Businesses Read More »
