SEO has been a primary ingredient of digital marketing for numerous years with numerous essential SEO books available on the topic. It’s one of the primary ways to drive traffic to your website or eCommerce store. While some SEO tactics have been adopted, the overall theory and technical components are still confusing. SEO doesn’t have […]
7 Essential SEO Books for Every Startup to Read in 2017 Read More »
As a fast-growing channel for brand discovery, I believe voice is going to play an indispensable role in driving future marketing success. Disruptive in more ways than one, voice is redefining the meaning of “mobile,” which is no longer the exclusive domain of smartphones and tablets. Just think of all the devices you now use
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In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10 years. But one thing that hasn’t? You don’t need to sweat every ranking factor. Some variables carry much more weight than others. If you just focus on the essentials,
Top 8 Essential Website Optimization Strategies for 2019 Read More »
It’s hard to believe that 2018 is coming to a close! Many small business owners are already thoroughly immersed in Q4 prep; however, it is always possible they could accidentally forget to include something important on their to-do list. One forgotten item from the agenda could set your business back, or even have the potential
10 Essential Things Every Small Business Owner Should Do Before the End of the Year Read More »
There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos on the internet every day. Moreover, about 50 percent those videos are viewed through a mobile device. Experts predict that by 2019, traffic from internet videos will account for
Why Vertical Videos are Now Essential to Growing Your Brand Read More »
Whether you’re a buyer, seller, or just a plain old real estate marketer, you know the importance of maintaining a strong, reputable, and attractive presence for your target audience. In such a competitive industry that hits so close to home (couldn’t resist), it is critical to market your business effectively and find ways to one-up
8 Essential Tips for Real Estate Video Marketing Read More »
geralt / Pixabay There are A LOT of features available for companies to choose from when deciding what’s important in their Business to Business (B2B) customer support software solution. We made this list to help companies think about the key features these solutions offer and their value. Without further ado, here’s our list of 20
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Develop your community and gain visibility on Instagram through quality content, audience interaction and more. Source link
As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the
Why Both Data & Relationships are Essential to Personalized Marketing Read More »
As a Chief Marketing Officer, Chief Customer Officer and Co-founder, I have an interesting relationship with marketers. I am listening to, marketing to, learning from and assisting marketers on a daily basis. While wearing each of these different hats, I’ve noticed that many marketers are driven by two concerns: How am I doing and how
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