Use our new digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They also help us compete by delivering automated relevant, real-time communications integrated across desktop and mobile […]
Having the right amount of lead time will ensure you're able to optimize all opportunities for your digital marketing campaigns. Source link
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A while back I organized a webinar with three different journalists. One worked as a freelancer for BBC, the other for the Telegraph and we had a political reporter from Dagens Nyheter. I asked if they could share their views and some general advice to PR professionals. As communicators, we all need to work with
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Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s where the money is.” Similarly, businesses increasingly understand that the digital world is the most effective way to reach the most customers. “That’s where people spend
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“That guy is gonna kill us.” I was 19, just starting to find my rhythm – as a man and, more importantly to my ego, as a basketball player. I watched as a 6-foot-2-inch chiseled dude strode onto the court at Trinity College in Hartford. We were playing pickup like we always did after classes,
Marketing is expensive and no easy task for a small business owner, but you cannot neglect the fact that marketing is also one of the most important building blocks for your business. You’ve got a great idea and when it’s time to find customers for your business, reaching out to the right people with your
Snapchat is one of the fastest-growing social media platforms. Snapchat’s users doubled after the introduction of Stories, going from 200 million monthly active users to over 400 million in 2018. Snapchat’s popularity shouldn’t be ignored by businesses. Active users tend to spend 30 minutes on the app. 78% of users are young (18-24) and almost
Given that the average small business is set to spend around $75,000 on digital marketing this year, it can be hard to budget for extras. That budget could get depleted quickly, leaving you to handle some do it yourself SEO. However, when you take SEO into your own hands, you not only have more control
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In designing a website, the homepage is always the best place to start. It is also one of the best places where you can place lead-generating tactics. Your homepage is primarily entrusted to generate most of the traffic you’ll earn. Despite the grave importance that homepages have, not all sites can optimize them well. One
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Looking for ways to boost your lead generation efforts? Check out these tips. Source link
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