Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones to dentist services, it’s rare to blindly make a purchase decision without reading through several online reviews. In 2016, 90% of shoppers read at least one online review before deciding to visiting a business. More importantly, […]
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By Graeme Caldwell As an e-commerce entrepreneur, you’re constantly looking for ways to increase profit margins. A favorite saying among business owners is “Work smarter, not harder.” One of the best and easiest ways to work smarter when it comes to marketing your e-commerce shop is to utilize Facebook ads. Facebook has evolved from a
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Learn why you need to invest in digital marketing for your business. No one starts a business today without having a proper digital marketing strategy. This is because digital marketing today has to be at the center of any marketing strategy for any business whatever its size. If you are in the initial stages of
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Compilation of abandonment rates and follow-up email conversion rates in retail, fashion, travel, finance and not-for profit We recommend retargeting as an essential activity in our RACE framework customer lifecycle activities. That’s because it can help boost both conversion to lead and conversion to sale conversion rates. This pair of charts focusing on email retargeting
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It’s never been easier to create a website — and it’s never been harder to get people to stay there. With mere seconds to capture a visitor’s attention, your homepage needs to clearly and concisely state your value, and convince the visitor that your business is worth their time. One of the biggest website-related challenges
4 Essential Elements of Web Design (No.3 Will Shock You!) Read More »
One of the challenges of working with a search engine optimization agency is knowing what it should be responsible for. Depending on the scope of the contract, an agency should provide these 11 core services. 11 Tasks of an SEO Agency Have an SEO point of view. Unless you have purposely scoped your agency’s contract
By Mark Zeni – 1 minute read The concept of reputation marketing has really begun to take off in recent years. Companies are starting to realize that obtaining the right reviews from happy customers and users has a huge number of benefits. After all, word of mouth marketing is the most powerful advertising strategy in
We all know that getting involved with someone without protection is a bad idea…so why do we ignore the need for contracts. Over the years, I’ve come to terms with the fact that I’m a rather odd bird when it comes to how much I love working with contract language. (I swear I’m cool!
Twitter has grown quickly since its inception. With its crisp 140-character limit (since increased to 280), and the variety of quality content, it was an instant hit with users. However, it’s not enough to just send out an occasional tweet and expect audiences to find you. Your brand needs to stay consistently engaged to connect
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JESHOOTScom / Pixabay There’s a good chance you already know that you need to find the best ways to connect with your customers to see success from your marketing campaigns. You’ve probably even been told that your marketing campaigns should include a human face or character – a strategy we’ve all seen adopted by some
Reasons Why Putting a Human Face in Your Marketing Campaign Is an Essential Strategy Read More »
