9 Tools You Can Use to Spy on Your Competitors Businesses that focus on their target audiences, ideal buyer personas and customer pain points are ahead of the marketing game. But they’re still missing a crucial step to success. Failing to thoroughly investigate what your competition is doing – and how they’re doing it – […]
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No matter what type of business you plan on starting, you’ll need some basic office supplies to support your operations. The exact items you invest in will depend on your own needs and processes. However, there are some items that can be helpful for businesses in a huge array of industries. Here are some of
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Content marketing is a complex, highly competitive marketing practice, so it’s important to be strategic if you want to succeed Over years of blogging and working with content marketing, I’ve learned a lot of lessons. Important lessons that I definitely wished I knew about when I started. In this blog post, I’m going to share top
If you are just starting a blog, you must know about the essential pages blog should have on a WordPress platform. Posts are blog posts that you frequently write, whereas pages are static and give the reader information about you, your services, and information to contact you. One of the most common questions I get
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Years back, the idea of working remotely seemed absurd, but not anymore. In modern day, it is possible for entire businesses to be managed remotely. It is also possible for employees to work, and be productive without going to a physical office. More and more companies are finding it easier to hire virtual workers for
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The aim of multi-platform customer service is to provide customers and audiences with options on how they would like to communicate with brands These platforms also deliver a seamless service experience for customers, regardless of what channel they may choose to use. Delivering a smooth customer experience means having to understand your customers in order
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Are you in the process of setting up an online shop? Want to make sure you include the essentials for success? We share 15 essential features to include on your Ecommerce website in this infographic. Here’s a quick summary: Ease of Use High-Resolution Photos and Video Mobile-Friendly Website User-Generated Reviews Special Offers Wish Lists Find-in-Store Related
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Of all the skills an executive needs to successfully lead a business, self-awareness ranks near the top of the list. Leaders who have an understanding of their own emotions, personality, strengths and weaknesses can better engage with employees and clients. Research by Ginka Toegel and Jean-Louis Barsoux, as reported by MIT Sloan Management Review, is
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As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a consistent brand voice, there’s no way to guide all of those different people into sounding like one unified brand. The stakes are high, because your brand voice affects how people perceive
Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness? To compete with SEO, it’s essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be
