Essential

5 Essential, Pre-Built Segments to Hyper-Personalize your eCommerce Emails

Learn how to shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioral data Email marketing has long been a cornerstone of any successful eCommerce operation, and, in much the same way, where email campaign segmentation and hyper-personalization were once considered optional, that is no longer […]

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8 Essential Strategies to Build a Thriving Customer Community

blog, Increase Engagement, SEO BLOG / Good To SEO

When I joined the DigitalMarketer team three+ years ago, I didn’t know much about community management. To be fair, neither did DigitalMarketer. Don’t get me wrong. From the very beginning, DigitalMarketer’s #1 core value has been to love, protect, and respect our customers. But as for community management as a core discipline, there was ample

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Why Influencers Are Essential After Facebook’s News Feed Update

Digital Marketing, Influencer marketing, SEO BLOG / Good To SEO

Facebook is tilting towards influencers in 2018. Here’s what marketers need to know. In early January, Mark Zuckerberg announced that Facebook was making changes to its algorithm to reduce content from brands and publishers in the news feed: “[R]ecently we’ve gotten feedback from our community that public content — posts from businesses, brands and media —

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Web Design Basics: 8 Essential Questions Your Website Must Answer [Infographic]

SEO BLOG / Good To SEO

Are you in the process of creating a new website for your business? Need help understanding what information your visitors are looking for? We share 8 questions your website visitors want answered in this infographic. Here’s a quick summary: What Are You Selling? Why Should They Care? What’s the Cost? What Differentiates Your Brand From Others?

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15 Essential Skills for Content Marketers—Do You Have Them?

Content marketing, Marketing, SEO, SEO BLOG / Good To SEO

Got content marketing skills? I sure hope you do, because your work in content marketing will probably require all of them—and maybe even a few you don’t already have. Whatever skills you don’t have now, you can learn over time. The skills I’d recommend a content marketer to have are: 1. The ability to learn

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6 Reasons Why Public Speaking Is Essential to Business Success

business growth, Communication, Marketing, Public Speaking, Sales & Marketing, SEO BLOG / Good To SEO

By Ashish Arora Were you one of those kids that sat in the back of the classroom, hoping the teacher didn’t call on you? Glossophobia, the fear of public speaking, is common and not necessarily one we grow out of in adulthood. In fact, this fear is considered the most common phobia in the world—yes,

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The 8 Essential Elements of a Successful Blog Post

blog, Blogging, Content marketing, Marketing, SEO BLOG / Good To SEO

If you were to go skydiving and bet your life on a folded-up pile of nylon, you would first go over a checklist and make sure everything is just right with your gear. The same principle applies to your blog content, if you don’t want it to crash and burn when it hits the internet.

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The SEO’s essential guide to web technology

Development, SEO, SEO BLOG, web technologies / Good To SEO

As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front- and back-end developers, and

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15 Essential Tools to Kick-Start Your Content Marketing Strategy [Infographic]

SEO BLOG / Good To SEO

Are you in the process of setting up a content marketing strategy for your business? Want to know the apps and software that can help you along the way? The team from Joint Views share their essential tools in this infographic. Here’s what makes the list: Pocket Feedly it Topsy Quora Buzzsumo Storify me Swayy Pinterest

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