Look up “audit” in any dictionary. The first definition should be: “Ugh.” Who on earth would choose to spend time auditing content, let alone teaching others how to do it? A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark. […]
How to Audit Your Content: 5 Essential Steps Read More »
A detailed list of the best digital marketing tools we recommend to help you reach, act, engage and convert your target customers Having the right set of software tools to manage data insights, content and digital marketing is essential! Without the right ones, you won’t be able to create a strategy which reaches target customers
A full compilation of essential digital marketing tools Read More »
Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When I talk about marketing strategy, the first thing I talk about is what it is not, before
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With some 56% of in-store sales now being influenced by digital platforms, it’s clear that all businesses need to be putting increased focus on their digital presence, and aligning with evolving consumer discovery behaviors. But how are search behaviors evolving exactly? What are the latest trends relating to how people are finding products and services that
4 Essential Digital Marketing Tactics for Multi-Location Businesses [Infographic] Read More »
If you’ve ever had high hopes about how good your sales were going to be… and then had those hopes destroyed by little to no results? So often we see business owners who get super excited about launching a new product or service, and they have high hopes about making those sales. They then proceed
Making The Sale — Three Essential Ingredients That Get Customers To Buy Now Read More »
There comes a time in every business when scalability takes front and centre. As difficult as the beginning stages were, scaling your business can be just as challenging You’ve succeeded in proving that your business is viable, but now you have to make sure you achieve steady growth. Scale too quickly and you can suffer
4 essential elements of a scalable business Read More »
Note: This piece is based on work largely written by Jon Bishop, former Director of Growth at Heap and the CEO of Better Marketing Decisions. Digital marketing encompasses a huge variety of tactics, tools, and platforms – and learning all of them doesn’t happen overnight. There’s a ton of material out there, and most of
20 Essential Skills a Digital Marketer Needs To Have on Their Resume Read More »
Email is one of the most effective digital communication channels, and delivers the highest ROI of any marketing tactic (email marketing generates $38 for every $1 spent!). It’s also the key to unlocking a consumer’s entire Internet-based life and your new omnichannel marketing strategy. It all starts with the Digital ID. The Digital ID is your pot of
Why Email Is Essential to Your New Omnichannel Marketing Strategy Read More »
If your business can’t be Googled, then, for most people, it doesn’t exist. You may be able to create leads via word-of-mouth, social media, or through speaking engagements. But if you don’t have a website or if your site cannot be found online, then you’re missing out on a tremendous amount of business. You see,
5 Reasons Why a Website is Essential for Your Small Business Read More »
Communities vary from brand to brand. Some live strictly on social while others, like support-focused communities, commonly live on forums or private access sites. Whether or not the communities you manage live on social, it’s important to understand what tools and resources you’ll need to make your job a breeze. In this week’s #SproutChat, we discussed
#SproutChat: Essential Tools for Community Managers Read More »
