Essential

Why Emotion Is So Essential to Effective Video Marketing

SEO BLOG, Social Media Case Studies /

November 30th, 2017 In every household, every day, commercials receive two honors held above all others. No matter your chosen screen—laptop, desktop, or technicolor television—you (yes, you) have bestowed the following honors, assuming you know how to work the DVR: Honorable Rewind: Awarded to a commercial that you electively watch twice. Principled Pre-Roll: Awarded to […]

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5 essential social media listening tools and how to use them

digital marketing tools, SEO BLOG, social listening, Social media listening /

The best social media listening tools to use in 2018 to help you develop your social media strategy “The success of a relationship is solely dependent on two factors: a man’s ability to listen lovingly and respectfully to a woman’s feelings, and a woman’s ability to share her feelings in a loving and respectful way.”―

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Making The Sale — Three Essential Ingredients That Get Customers To Buy Now (FS242)

SEO BLOG, The Fizzle Show /

If you’ve ever had high hopes about how good your sales were going to be… and then had those hopes destroyed by little to no results? So often we see business owners who get super excited about launching a new product or service, and they have high hopes about making those sales. They then proceed

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5 Essential Digital Marketing Podcasts That All Marketers and Business Owners Should Be Listening To

Advertising & PR, Arts, Content marketing, Digital Marketing, digital marketing podcasts, Entertainment, Media, Online Marketing, Podcasts, SEO BLOG, Social media marketing /

By Lilach Bullock Digital marketing is an ever-changing, ever-evolving medium; just looking back to when I first started with digital marketing, a little over 10 years ago, it’s a completely different medium. There is always new technology popping up, and consumers’ behaviour and expectations are changing almost by the year. So how do you stay

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72 essential features of an ecommerce site [infographic]

Ecommerce strategy, SEO BLOG /

A visual checklist to the essential features of an ecommerce site to ensure success Your site needs to have quality products that attract customers and a user-friendly design to convert users into loyal and recurring customers. There is already a well-established set of standards regarding the features of an ecommerce site. But a beautiful site

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Red Bull’s Event Coverage Is an Essential Lesson for Marketers

SEO BLOG, Social Media Case Studies /

October 26th, 2017 Red Bull is not a drink; Red Bull is a lifestyle. “Red Bull gives you wings,” and apparently, it also gives you a tendency to enjoy skydiving, BMX, snowboarding, and cliff jumping. First of all, I don’t consume this B12-infused, carbonated energy drink. I would rather yawn my way into my late

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Millennial and Gen Z shoppers are brick-and-mortar’s essential future

Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

At first glance, millennial and Gen Z shoppers might seem to be sounding the death knell for the beleaguered brick-and-mortar retail industry. After all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And while it may seem easy to draw a connection between this trend

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