Eighty-eight percent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute. Developing content and using SEO to drive rankings and traffic has become a fundamental part of digital strategies, not just for the thought leaders of the industry, but it has become standard across the spectrum. […]
5 essential aspects of technical SEO you cannot neglect Read More »
By Bruce Hakutizwi If you’ve ever watched ABC’s Shark Tank, you’ll know the Sharks are at their most vicious when the contestants pitching their business ideas don’t know their numbers. They’ll pounce when questions about basic metrics like revenue, profit margin, and cost of customer acquisition are met with feeble replies of “Ummm…” and “Well…”
Buying a Business? 5 Essential KPIs You Need to Review Before You Buy Read More »
Your brand’s reputation affects the business directly. People won’t buy your products if they don’t feel they can trust you. Or worse, if they feel that others don’t trust you. Let’s not let that happen. There are practical steps you can take to improve your reputation online. Even better, there are tools that’ll help get you
8 Essential Tools for Online Reputation Management Read More »
Warning: This post contains spoilers. Like all well-spun stories, “Spider-Man: Homecoming” was entertaining, humorous, and, according to Screen Rant’s News Editor, host to a number of characters that were, “equally likable and believable in their respective roles.” Unlike the Spider-Man movies released in 2002 and 2012, “Homecoming” is not the traditional Spider-Man origin story. It
5 Essential Project Management Lessons From ‘Spider-Man: Homecoming’ Read More »
Sometimes the simplest set of rules tend to be the most effective. Think about the Ten Commandments – there are only ten of them, but considered as a single entity, this code of conduct addresses most aspects of human life. You may be wondering what this has to do with financial practices and small businesses. As with anything,
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Are you getting the results you hoped for? Are you reaching your goals? To answer these questions, you need to measure the impact of your campaigns – you need to study analytics and collect the data pertinent to your efforts. This is a moment to appreciate that you are marketing now and not 30 years
The Most Essential KPIs for Purpose-Driven Organizations Read More »
NOW UPDATED! This post was updated in July 2017 with new information about retargeting your prospects. Enjoy! Let’s talk about why you should be retargeting. But first off… What Is Retargeting? Have you ever visited a website and then later you start seeing banners for that website following you around all over the web? That’s remarketing — or
Why Retargeting Is Absolutely Essential for any Marketing Funnel Read More »
Everyone knows that eCommerce is BIG business… Once upon a time, eCommerce was just Amazon and eBay. Now, with so many of these make-it-yourself eCommerce sites, the entire SEO for eCommerce is radically changing. I read somewhere that there are about an estimated 110,000 English language eCommerce sites, in Alexa’s top One Million sites. Given
Essential eCommerce SEO Strategies To Boost Sales Read More »
The world of SEO is constantly changing, taking marketers on an unpredictable roller coaster that seems to have no end – and one major pit stop that’s taken the limelight is local SEO. Local SEO entails optimizing your business to successfully generate traffic from local search. It’s an effective way to market your business online
5 Essential Tools to Help Businesses Dominate Local SEO Read More »
Leadership is one of the most rewarding and most difficult aspects of business. When done right, it seems effortless. When done wrong, it can damage everything. Leadership, like everything else in your business, requires maintenance to be effective. Leaders need to evolve with their business and its current and future needs so a business can
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