Facebook

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Facebook Releases New Research on Birthday Planning and the Opportunities for Marketers

Birthdays are a key shopping event, for both the celebrating individual and their friends. As such, it makes sense to try and target your campaigns based on birthdays, which is why Facebook introduced birthday targeting. You can use birthday targeting within the ‘Detailed Targeting’ element of your ads creation process – using the term ‘Birthday’ […]

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Facebook users

Facebook Reaches a New Milestone — Two Billion Users!

Facebook has surpassed the two billion-user milestone, doubling their number of monthly active users in five years. The social media giant reached one billion monthly active users in October 2012, a few months after the company went public. Facebook’s new milestone makes its user base larger than the population of any single country. In fact,

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Testing Your Way to Better Facebook Ads in MailChimp

Alan Martofel says Facebook ads are the “bread and butter” of Feminist Apparel’s marketing strategy. “We don’t have the budget to be able to throw money out there without ensuring that we’re getting an even greater return,” says Alan, the company’s founder and executive director. “Efficiency is key for us.” The small, Philadelphia-based online clothing

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Facebook Messenger’s Discover tab, LinkedIn’s Sponsored InMail & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Facebook Passes 2 Billion Monthly Active Users, Adds Tools to Celebrate

They were close in their last market update, and now Facebook has confirmed that they’ve surpassed their latest major milestone – 2 billion monthly active users. And while, to some degree, this may seem like a minor announcement – Facebook, already the largest social media platform in the world, is now bigger – it’s worth taking

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