Back in January, we noted that Facebook seemed to be putting increased focus on Groups, with a range of new tools and features in test mode, as reported by various users. As it turns out, Facebook has been developing a set of new Groups features – with Groups now being used by more than a billion […]
Facebook Announces New Tools for Groups, Updated Mission Statement Read More »
Social Media Essentials Welcome to our weekly summary of what’s happened in social media this week. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week. Spotlight story: Twitter has a new look The most talked about change in social media this week has
Facebook video covers, Linking Instagram stories and Gif buttons Read More »
As social networks continue to try to outdo each other with new features, one of the most popular additions has been that of live video. Facebook, Twitter, Instagram are increasingly putting the focus on video content, with reports that Facebook could be video-only by 2020. It’s understandable that video could become the de-facto method of content
In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen on Facebook is
A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement Read More »
When you upload any photograph to your Facebook account, they look at the actual content of the photograph and try to determine what objects and scenes are inside the image. You may not have added any description, yet Facebook can determine what that picture is all about. Whether you are having a pizza, enjoying the
Facebook Image Recognition – What Facebook Can See In Photographs Read More »
4 Insider Tips to Run Your Facebook Ads like a Professional Despite the emergence of advertising on different social media websites, Facebook remains one of the best platforms for marketers to reach their audience. With its many business tools and huge user base, the website is an ideal place to launch an advertising campaign. However,
4 Insider Tips to Run Your Facebook Ads like a Professional Read More »
Studies show that 72% of online shoppers will abandon their cart before making a purchase. However, 26% of them will return to complete their purchase later – if they are retargeted. That means that setting up good retargeting campaigns can recover nearly 1 in 4 of every lost sale due to cart abandonment. For most sellers,
How to Set Up a High-Converting Facebook Retargeting Campaign Read More »
Facebook has over 1.28 billion daily active users. To have more than a billion prospects in one place, literally at your fingertips, is a marketer’s dream (thanks, Mark Zuckerberg!). But turning those prospects into customers… well that’s another story. As marketers, we know that a stellar Facebook campaign is made up of a lot more than
What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith Read More »
Facebook is closing in on nearly two billion monthly active users! There was even an 18% increase from 2016. If you think about the sheer size and scope of Facebook, it’s mind-boggling. And when you consider the fact that one in five pageviews in the United States occurs on Facebook, the power of this social media
How to Make Your Facebook Page Visually Appealing to Your Target Demographic Read More »
These features are super cool and worth a try. 1. Split Testing Split testing is another name for A/B testing. Facebook will test your campaigns on the basis of parameters you select. It also allows testing 3 variations, like A/B/C testing. You can select one of the following options and Facebook will make variations for
