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So, I spent $139,614.18 on one Facebook ad. Here’s why I did it…

Yep. I spent $139,614.18 on one Facebook ad. Why? Well… Read this! Let Me Break It Down For You… Every single person who clicked on that ad was sent into what’s known as a “sales funnel.” What’s a sales funnel? Well… Here’s a visual representation: Or, in other words. * People visit your website. * […]

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8 Facebook Ad Targeting Strategies That Will Help You Build Your Email List

If you’re reading this, you’ve probably realized that posting organically on your Facebook page just isn’t cutting it anymore. That’s no surprise—Facebook page owners have been frustrated for years over the company’s continuous updates to the algorithm that have prioritized reach for ads over organic posts. Now, Facebook’s latest algorithm change will not only impact

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18 Essentials to Creating a Trust-Boosting Facebook Page

Trust has always been important from a marketing perspective. But in my opinion, it’s never been more important than it is today. That’s because so many consumers have an underlying cynicism about brands and companies. And why wouldn’t they be skeptical? Marketing communications account for 70% of today’s spam complaints. Just think of all the scam

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Facebook is Now Teaching Bots How to Negotiate…and Lie

Facebook has built a massive pool of bots that reside in their messenger app. These bots were trained to answer basic questions and perform basic commands based on text to dialogue recognition. While the bots held a lot of promise, it was obvious that they still had a lot to learn before they can fluently

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197: A COOL TOOL for Creating Viral Videos for Facebook in 15 Minutes

 Hi there. It’s Darren from ProBlogger. Before I get into today’s episode, I want to let you know about a brand new event that we’re running this year in Dallas, Texas on the 24th and 25th of October. This is our only US event this year. I’m really excited about what we’re doing. The event

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The Only 3 Systems You Really Need For A Successful Blog

When, What, How: Facebook Posting Made Easy

Facebook has come a long way from being just a top social networking site to a powerful marketing tool. Thousands of businesses have come flocking to Facebook because it gives companies a direct link to their target customers. But, just like any advertising platform, it takes strategy to use this marketing weapon to your advantage.   To better

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facebook terrorism

Facebook Uses AI as a Weapon Against Terrorism

In the wake of recent terror attacks, Facebook has issued a statement through their newsroom on countering radicalization. The social media platform is immensely popular, with worldwide users reaching 1.94 billion each month. It also can’t be denied that even terrorist groups have easy access to their website. As a result, Facebook has been faced

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Facebook Releases New Data on Beverage-Related Conversation Across Facebook and Instagram

According to Facebook, more than 1 in 3 people in the US use Facebook or Instagram while at a restaurant or bar, with many “posting photos and opinions of that #coffee or #craftbeer they’re drinking”. That seems like a very high number – but really, it makes sense. Think about how often you post such

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