Feedback

Rethink Marketing Podcast: Acting On Customer Feedback

We recently chatted with Sarah Moore, Act-On’s senior customer marketing manager, acting on the customer feedback you’re receiving, both good and bad. Most companies claim to be customer-centric. But to be truly customer-centric means soliciting from your customers, listening to that feedback, and then acting on it in some meaningful way. That is incredibly hard […]

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Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

During the energy crisis of the 1970s, governments scrambled desperately to promote conservation as a method of combating rising demand and uncertain supplies. In Holland, one suburb’s consumption patterns utterly baffled the officials. The houses were all identical, and all built at the same time. Yet some of the households used about one-third less electricity

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Google Meets About SEO Feedback Around The Display Of Snippets & Search Results

A couple weeks ago Danny Sullivan from Google asked SEOs about providing feedback on how Google shows the search results, the snippets, links, structured data, etc. Now he shared a photo of a large meeting with that team reviewing all that feedback. How nice – don’t you think? Danny Sullivan posted on the Search Liaison

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IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level of feedback

Amit Shetty, senior product director of video & audio of the IAB Tech Lab, made the announcement The Interactive Advertising Bureau (IAB) Tech Lab released final specs Thursday for its digital Video Ad Serving Template (VAST ). VAST 4.1 incorporates what the organization says was an “unprecedented” amount of feedback collected during the public comment period, which

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‘Divinely Discontent’ Customers, and What Feedback Means for Our Team

geralt / Pixabay In departure from our usual stories about Instagram and social media marketing, I thought I’d write a bit about how we seek and evaluate feedback – a bit of a ‘behind the scenes’ kind of post. How we collect feedback We have a lot of different channels that customers use to give

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