Genius

5 Freaking Genius Content Ideas You Can Steal from BuzzFeed

BuzzFeed is known for its grabby listicles, “viral” news stories, and clickbait pop culture posts – and is often (fairly) regarded as millennial-era “lazy journalism.” While most of BuzzFeed’s readership doesn’t venture there for in-depth, hard-hitting journalism, there’s no doubt that BuzzFeed rose quickly for fame for their highly engaging and share-worthy articles. Which begs […]

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England’s World Cup Coach Applies a Simple Mind Hack That Made Steve Jobs a Creative Genius

A soccer coach can learn a lot about winning games by watching basketball. That’s the philosophy that drives Gareth Southgate, the coach for England’s World Cup team. By combining ideas from different fields–literally–Southgate has helped England advance to the World Cup semifinals for the first time since 1990.  An article in the Wall Street Journal revealed Southgate’s

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The brand storytelling genius of the Coca-Cola Santa

Since 1995, Santa trades in his sleigh once a year for a Coca-Cola truck and tours the UK, sharing the soft drinks that have become closely associated with the winter holidays. This year, facing pressure from health advocates, Coca-Cola plans to scale back the campaign. Controversy aside, the Christmas trucks are a prime example of

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The genius of Spotify Wrapped, the only marketing campaign I add to my calendar

I’m very excited for next week. Not because it’s the first week of December and Christmas is almost upon us. No, a much more important annual event awaits me on the 6th December: Spotify Wrapped. If you haven’t heard of it, Spotify Wrapped is an end-of-year event in which the company unveils listening data from

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Web Genius Summit!

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11 Genius Productivity Hacks You Need to Know

Most of the time, being more productive means striking a better work-life balance and learning to mitigate the little stressors that eat away at efficiency and the psyche. These hacks will help you maximize your time and happiness. Work-Life Productivity Hacks 1. Know Thyself What time are you at peak productivity? Now schedule your most crucialtasks during that time. If you’re a genius between

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Wendy’s Offers Genius Social Mocking of McDonald’s Big Burger Announcement

It’s been a bad few days at McDonald’s, what with the stock drop, disappointing results for the $1 $2 $3 Dollar Menu, and that frightful video of calling the police on a homeless man who had come in when someone bought him a meal. So, when news broke yesterday of the McDonald’s plan to make

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